New Press Releases

(Grants Pass, Oregon)--Fire Mountain Gems and Beads®, America's Favorite Beading and Jewelry Supply Company®, announces Swarovski's product brand optimization to Swarovski crystal. As of June, 2010, CRYSTALLIZED™ - Swarovski Elements and STRASS® Swarovski Crystal become the product brand Swarovski crystal.

This carefully considered long-term branding decision by Swarovski's Executive and Advisory Boards is designed to strengthen the Swarovski core brand. The initiative includes the new logo (shown above), reflecting the elegance and lightness of a premium crystal product brand.

Swarovski crystal brings the universally respected Swarovski trademark, instant brand recognition and an assurance of quality to jewelry lines. Designers profit from the strong global presence generated by Swarovski initiatives, events and retail activities across various segments. And with bringing CRYSTALLIZED - Swarovski Elements and STRASS Swarovski Crystal under the same strong umbrella of Swarovski crystal, the result is a bundled energy of the global premium brand for fine loose cut crystals.

Designing with Swarovski Crystal
Create unforgettable designs with luxurious Swarovski crystal beads, pendants and components. Swarovski crystal are crafted in Austria to the highest standards of quality and are considered the finest products of their kind in the world. With captivating sparkle, uniform colors, innovative shapes and precision cut facets, genuine Swarovski crystal beads are offered at wholesale prices when you take advantage of all assortable pricing.

Designing with Swarovski crystal beads offers the following benefits:
  • Selection - Endless shapes, sizes, colors, styles and finishes of stunning Austrian Crystal.
  • Quality - Fire Mountain Gems and Beads is a top-tier direct importer from Austria. When you order Swarovski crystal beads, you get Swarovski crystal beads.
  • Availability - Fire Mountain Gems and Beads maintains huge stocks in multiple package sizes to supply your creativity.
  • Pricing - Four levels of pricing based on your quantity needs. Quantities are fully assortable, so you can take advantage of bulk pricing of a large selection of wholesale Swarovski beads.
  • Wholesale - Inquiries invited.
The Swarovski Resource Center conveniently features all things Swarovski together in one location for your inspiration and designing ease. Browse dazzling projects with illustrations from the Swarovski design team, view crystal designs from the Fire Mountain Gems and Beads designers and designer-artist customers, gain access to information and materials on creating a Swarovski crystal workshop, uncover the latest trends and articles and view the winning creations of the CREATE your STYLE™ design contest--all at your fingertips.

Known for exceptional customer service, Fire Mountain Gems and Beads has been the one-stop shop for jewelry-making wholesalers, retailers and designer-artists for over 37 years. The diverse product selection offers more than 116,000 hot jewelry-making supplies. Go online to get your free copy of the Jewelry Maker's Catalog and browse e-catalogs for all the fun of the catalog with the ease of the web!

Products sold by Fire Mountain Gems and Beads® are intended for experienced jewelry-makers and designer-artists;
children 14 years of age or younger should use these products with adult direction.

Fire Mountain Gems and Beads, Inc. - One Fire Mountain Way, Grants Pass, OR USA 97526-2373
Copyright 2008-2015 Fire Mountain Gems and Beads, Inc. All rights reserved.