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(Grants Pass, Oregon)--Fire Mountain Gems and Beads®, America's Favorite Beading and Jewelry Supply Company®, announces the arrival of the newest color and shape innovations from SWAROVSKI ELEMENTS for Spring/Summer 2012. Fire Mountain Gems and Beads is one of the first suppliers in the United States to receive the SWAROVSKI ELEMENTS color and product innovations for the jewelry-making industry.

Offer the following new color and shape innovations in your jewelry designs and storefronts.

Color Innovations:

Chrysolite Opal
With subtle sparkle, SWAROVSKI ELEMENTS chrysolite opal fits perfectly into vintage-inspired color palettes. The pale green opalescent color is at once reminiscent of the Caribbean Sea and antique glassware for a look that is sparkling and serene. Use the romantic color to bring a touch of old-fashioned charm with contemporary style to jewelry designs.


Crystal Bronze Shade
Swarovski's elegant metallic hue, crystal bronze shade, is a contemporary neutral that displays a shining natural earth tone. With an antiqued bronze look, the versatile crystal color works well with all hues and complements every type of metal and chain.


Crystal Vintage Gold Pearl
In a classic pearl hue, the crystal vintage gold pearl is a sophisticated gold inspired by vintage colors. A more natural tone--darker than Swarovski's light gold pearl--the vintage gold pearl is well suited for antiqued, mixed metal and vintage-style jewelry lines. Pair it with other classic metallic colors for eye-catching monochromatic designs.

Just like fine South Seas pearls, Swarovski crystal pearls have a flawless surface and perfect curves that warm to the skin. Combining a crystal core with an innovative pearl-like coating that is resistant to UV rays and perfumes, Swarovski crystal pearls are ideal for long-wearing, heirloom-quality jewelry.


Shape Innovations:

BeCharmed Large-Hole Crystal Beads

BeCharmed beads bring together two popular design elements--large-hole beads and the famous Swarovski sparkle. An exciting design element for high-end designs, BeCharmed beads work great with Dione® Easy-On Chain, caprice chain, cord and leather and feature a 4.5mm inside diameter with a stainless steel grommet for long-lasting, interchangeable style. Available in two shapes:

BeCharmed Helix Bead (5920)
The dazzling helix cut from Swarovski is highlighted in a collectible large-hole charm bead ideal for instant add-a-bead creations.


BeCharmed Briolette Bead (5940)
The elegant briolette cut from Swarovski is highlighted in a collectible, contemporary charm bead designed for instant add-a-bead creations. The exciting addition to large-hole bead collections.


Organic Cosmic Triangle (4736)
The asymmetrical shape of Swarovski's organic cosmic triangle is perfectly poised for the trend towards organically inspired design components. Subtle yet powerful, the organic cosmic triangle crystal manages to cross design boundaries and is suitable for jewelry segments as well as fashion and accessories.


Stairway Bead (5624)
Precisely named, the facets in the stairway bead align edge to edge, allowing for compact designs as a bead and a textile embellishment. The rectangular-cut Swarovski crystal bead features straight and parallel facets on both sides. The brilliant facets draw the eye with an enticing mix of flash and sparkle.


Space Cut Sew-on Stone (3251)
Asymmetrical facets on this Swarovski crystal sew-on bead add unpredictable flash to designs. The space-cut sew-one stone has oversized triangular holes that add extra design options for creating sparkling jewelry links and embellishing textiles.


Trapeze Crystal Button (3052)
Large holes and an asymmetrical shape make the trapeze crystal button easier to use for a wider variety of yarns, beading wires, threads and cords. Faceting along the outside of the button gives each crystal additional flash. The beveled holes prevent wear and tear on stringing material. Back of the button is flat and foiled for added sparkle.


''Love Story of the Heart'' Collection

From one of India's most popular designers, Manish Arora, the delightful "Love Story of the Heart" collection was designed exclusively for SWAROVSKI ELEMENTS. Featuring five exclusive heart shapes, the collection provides a fabulously modern spin on the classic heart shape.

Crazy 4 U Heart (6260)
The Crazy 4 U Heart crystal pendant features brilliant facets beaming out of the center, to give this crystal heart it's thoroughly modern, yet timeless shape.


Devoted 2 U Heart (6261)
The Devoted 2 U Heart is a stylishly asymmetrical version of the classic shape. The strategic placement of the stringing hole accentuates the organic look of this heart, while large flat facets create a beautifully refracted shimmer on the surface.


Forever One Heart (6263)
The Forever 1 Heart features a division running down the center of the heart. This division line, with a beautiful matte finish, shows the beauty of two hearts becoming one.


Miss U Heart (6262)
The Miss U Heart crystal pendant features a heart-shaped hole within the heart-shaped bead. This symbolic placement represents the saying "you are in my heart." The surface is covered in irregular long and short flat facets for a hip, modern flash of light.


Truly in Love Heart (6264)
With irregular honeycomb faceting, the Swarovski Truly in Love Heart is an exciting new take on the classic heart shape. The youthful shape is a symbol of everlasting love.


Rivoli Hotfix Flat Backs

Cut from the renowned rivoli pattern, with a pointed top and foiled flat back, rivoli hotfix flat backs bond to most surfaces including wool, cotton, rayon, lycra, silk, acrylic and denim. A layer of hot-melt adhesive creates a bond to textile materials when activated with the Hot-Fix Heater™ or iron-on application. Available in three shapes:







Known for exceptional customer service, Fire Mountain Gems and Beads has been the one-stop shop for jewelry-making wholesalers, retailers and designer-artists for over 38 years. The diverse product selection offers more than 116,000 hot jewelry-making supplies. Go online to get your free copy of the 448-page, full-color Jewelry Maker's Catalog and browse e-catalogs for the feel of the catalog with the ease of the web!

Products sold by Fire Mountain Gems and Beads® are intended for experienced jewelry-makers and designer-artists;
children 14 years of age or younger should use these products with adult direction.

Fire Mountain Gems and Beads, Inc. - One Fire Mountain Way, Grants Pass, OR USA 97526-2373
Copyright 2008-2014 Fire Mountain Gems and Beads, Inc. All rights reserved.