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Topics: Marketing, Website

Q.
I'm anxious to get my website up, but it's not complete yet. Any problem with putting one up with "Page to Come" or something similar on pages that are still under construction?
- Melanie
A.
The challenge of any website is getting people who go there to stay on the site and eventually place an order with you. With that in mind, putting up an incomplete website is like serving an uncooked meal. Wait until it's ready! People who find your site but are disappointed by "Under Construction" notices may leave right away and forget to come back later. If they come back again and see it's still not complete, they may never come back.

Instead of using a notice that says it's incomplete, why not put up what is ready? That can include an artist's statement, photos of your jewelry, how to buy (whether it's online or not) and a sign-up for your newsletter or other information. If you're having trouble creating the site on your own, consider getting professional web help or selling through an established site like Etsy. Although there are pros and cons to selling as one vendor among many, the hard part of creating the site is already done for you!

- Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry (all available through Fire Mountain Gems and Beads). A free newsletter on selling handmade jewelry is available at his website: www.MarketingJewelry.com

Additional Resources:

Products sold by Fire Mountain Gems and Beads® are intended for experienced jewelry-makers and designer-artists;
children 14 years of age or younger should use these products with adult direction.

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