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Beading Resources > Ask the Experts

Topics: Marketing, Self Promotion

Q.
How important is it to include a photo in the "About Me" section of my website or on marketing materials? I usually don't like how I look in photographs.
- Terry
A.
A lot of people don't like the way they look in photos. One reason is because a photo is not a mirror image of our faces. If that sounds confusing, consider that when you look in a mirror, your right eye is on your right side in the image as you see it, but when you are looking at a photograph of yourself, your right eye is on your left side as you see it.

The mirror image is what we're accustomed to seeing, so people often don't think they "look like themselves" in photographs. There's even some evidence that when we look in the mirror, we tend to prefer looking at just one side of our faces, so we become "accustomed" to seeing ourselves that way.

In terms of marketing, it's a great idea to include photos of you. Your customers and prospects are curious about the person from whom they are buying. A photo builds familiarity and trust.

Consider having a friend go through some of your photos with you, helping you pick out the most flattering ones. Most people look better in photos in which they're smiling, and if the photos show you having fun or laughing with customers, that's even better.

If you can't find a photo you're happy with, consider getting professional portraits taken. The cost is well worth it when you consider that you'll be using the photos in your marketing pieces, on your website, in marketing newsletters, on flyers, press releases and more.

- Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry (all available through Fire Mountain Gems and Beads). A free newsletter on selling handmade jewelry is available at his website: www.MarketingJewelry.com

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