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Beading Resources > Ask the Experts

Topics: Promoting, Selling, Jewelry, Wear It

Q.
I'm a new jewelry designer and I was wondering about different ways to promote and sell my one-of-a-kind jewelry pieces, do you have any suggestions?
- Donna
A.
A simple way is to wear your jewelry all the time. Remember that people notice jewelry often. This means you need to be bold when the situation arises. When someone compliments you, say "Thank you I made it." If you see someone looking at your necklace, start a conversation and let them know this is your creation. Show pride about your work and you will be more likely to make a sale. Other suggestions include keeping your portfolio on your phone or electronic equipment, make discs to give out that include photos, contact details such as shipping costs as well as information about your business, customization of the jewelry, etc. You could even offer to email your digital portfolio to them. This allows them to share it with their friends who might be interested. So wear your jewelry proudly each day and remember that each compliment could be a potential sale.

- Stephanie, Jewelry-Making Expert

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