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Topics: Should You Lower Your Prices?

Q.
I sell beaded jewelry in a gallery, and it's the most expensive jewelry there. The owner recently asked me to lower my prices. What should I do?
- Hannah
A.
It sounds like it's time to find a new gallery. Why? The owner doesn't seem interested in having a mix of price points, and that can hurt your sales and affect how much effort she puts into trying to sell your pieces. If you decide to find a new gallery, look for one that recognizes the value of selling higher end work. - Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.

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