Topics: Marketing, Photography

Q.
My own jewelry photography isn't great, but I can't afford to hire a professional. What can I do to improve the photographs so they look good in my marketing literature and on my website?
- Leslie
A.
Having good clear photographs of your jewelry is critical. Why is it so hard to do? Because the curves of jewelry, the length of some pieces and the reflective surfaces of gems, metals and beads make it extremely difficult to keep things in focus and avoid ''hot spots'' of gleaming light. Don't be so sure you can't afford a professional, though. Some will give a break to artists. They may also be willing to group pieces together that you can later ''separate'' with a photo editing program. If you still can't find an affordable photographer, call the art department of local colleges and universities. Photography students are often quite gifted, and might be willing to take photos for free because they can use those shots in their portfolios.

- Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.
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