Topics: Marketing, Customers

Q.
I love doing shows! The problem I have is when there are several people standing at the booth. I'm afraid if I focus on one person, the others will leave because I am not paying attention to them. What do you recommend I do?
- Sarah
A.
The easiest thing to do, and the best way to engage several people at the same time, is to address everyone by looking at them as you answer one person's question. This makes everyone feel included in the conversation. Another option is to keep plenty of literature about your jewelry and you at your booth in places where people can easily pick it up. They will naturally browse your story cards and brochures while they are waiting their turn. - Dr. David Weiman
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.

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