I'm a strong believer that simple is best. My grandfather's jewelry store was named "Weiman's for Diamonds"--short, functional and to the point. One of the most powerful names in jewelry is just one word: Tiffany. It's true that the brand didn't become a symbol of quality overnight, but, at some point, someone decided one word was enough.
Consider using your name along with something general enough that it doesn't lock you in to a certain style or type of jewelry. "Margarita Designs" is simple and makes sure your name makes an impact right away.
Another consideration is how that name will look in small type on a logo, or as the name of a website. My own preference is for business names of no more than three words. Beyond that makes logo design and printing the name in small type challenging.
- Dr. David Weiman
Products sold by Fire Mountain Gems and Beads® are intended for experienced jewelry-makers and designer-artists; children 14 years of age or younger should use these products with adult direction.
Fire Mountain Gems and Beads, Inc. - One Fire Mountain Way, Grants Pass, OR USA
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