Once you've selected your displays and presentation boxes, here are some creative, out-of-the-box ideas to take your jewelry presentations to the next level:
For example if you are displaying chain jewelry, use large-link chain in your backdrop display to coordinate with the piece. Create a visual masterpiece by using large-link aluminum chain or design your own paper chain for a similar effect.
If you are showcasing crystal jewelry, use invisible bead cord to dangle Swarovski crystal from above to create a luxurious effect.
This is a great way to use up any extra materials you may have from designing your piece and gives your customers a sense of the design process.
For example Grants Pass, Oregon is famous for the Rogue River and river rafting. Give customers a sense of this by displaying jewelry in a river scene or on a miniature blow-up raft. Be creative--the sky's the limit!
For example, Tiffany and Co. consistently uses their signature blue color and white satin ribbon in their gift-wrapping, store displays and website design so their jewelry and brand is always recognizable.
Create your own brand, logo and color-themes and consistently use them in your displays and advertising so customers can easily remember and recognize your designs.
Surround candy-colored jewelry designs with hard candy or jelly beans or visually match earth-tone jewelry with real coffee beans. This is a great conversation starter and encourages customers to stop and look at your jewelry.
Texture is another great way to increase visual interest, for example display your jewelry on faux ostrich-skin material or other textured items.
Color is a great way to catch people's attention. Just make sure that your background doesn't overpower the jewelry. Use a color selector wheel to experiment with complementary and monochromatic color schemes for a visually pleasing outcome.
For example pearls are nicely displayed in oyster shells and nature-inspired jewelry designs look good dangling from tree branches.
Design your backdrops with presentation, packaging and sale displays:
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