by Jessica, Copywriter Administrator, Marketing Content Development Group, Fire Mountain Gems and Beads®
Fire Mountain Gems and Beads just returned from some of the preeminent trade events in the international fashion industry--MAGIC Marketplace, Accessories: The Show and POOL Trade Show--in Las Vegas, Nevada, August 16-19, 2010. Attending the show to scout upcoming jewelry fashions, prominent color schemes and product materials, the Fire Mountain Gems team also met with jewelry vendors--incredible jewelry artists who are selling their handmade art to boutiques, department stores and the like.
Held twice a year, the shows host thousands of global buyers and sellers of men's, women's and children's apparel, footwear and accessories. Each aisle showcases everything from clothes to handbags and jewelry to papercrafts, all designed with emerging trends in mind.
The following Top Trend and Product Report offers essential information for jewelry designers moving into Holiday 2010 and Spring/Summer 2011.
Top Three Trends for Holiday 2010 and Spring/Summer 2011:
Storytelling Themes Handmade designs are seen with tags attached telling the story of the designer's inspiration for the piece. Metal components are stamped with inspirational words or names and combined with related charms or drops to tell a story. Words or photos from old books or magazines are also used to share a memory by encasing them in ICE Resin® or Mod Podge®.
Chain--lots of it! Layers and layers of chain are combined in new and unusual ways. The swag design is a prominent style, seen with mixed metals, chain types and other materials, such as crystals or gemstones linked together. Velvet ribbon weaved through large chain links adds an additional point of interest. The key for designing with chain is to mix metal types and styles together into one statement piece.
Open round/square links--hammered or brushed Open round and square metal links in either hammered or brushed metals are seen as the main design element, or as eye-catching focals in necklace designs. As focals, the open links often connect multiple strands and transition them into one strand. They are also seen as the link between a long chain and a tassel made with varying lengths of chain and charms.
Mini-trends seen within the major trends:
Multi-strands--5 or more strands joined into one
Layers of mixed materials
Example: Y Necklace, wear it three ways
Example: Lobster claw clasps to change pendants
Example: 5-in-1 necklace--buy a statement necklace (five together) and take apart to mix and match for varius looks
Top Color Schemes
Metallics were prominent, followed by vintage pastels. Throughout the show, pops of neon color were seen mixed with matte black and bright white.