There are many different forms of marketing you can use when it comes to branding your wholesale beading or jewelry-making business. However, one of the toughest tactics to tackle can be email. Although it might seem easy to compose an email list and send out a message every two weeks in an effort to reel in customers, it can be difficult to keep people interested in what you have to say.
Virtually all email service providers have an option that allows users to filter out spam, which is another issue business owners have to deal with while using this marketing tactic. However, not all email marketing campaigns are destined to fail, especially if you do a bit of planning beforehand.
There are a couple of ways you can make sure that your beading business emails aren't automatically deleted or sent to a spam folder. AllBusiness.com reports that, first and foremost, you must comply with rules and regulations that comply with the CAN-SPAM Act. The Federal Trade Commission has set these guidelines for businesses to make sure they aren't taking advantage of consumers.
The CAN-SPAM Act states that businesses are not permitted to use false subject lines or incorrect headers in order to encourage recipients to read through the email. Ads must also include messages that accurately depict what they are trying to sell and must give readers the opportunity to opt out of emails from you in the future. As long as you are open and honest about the intentions of your emails, there should not be a problem.
Once you familiarize yourself with the red tape surrounding email marketing campaigns, you can move forward with your plan to craft a strategy that brings in new customers and keeps loyal clients interested in your business.
To provide readers with more information that may be helpful to them, think about attaching PDF files that can be opened on other computers. This is more efficient than trying to stuff images into a single email and slowing down the process. These files are a great way to send out your latest in-store ads to customers over the Internet as well.
If you don't have the time to craft extensive emails or you feel that customers aren't likely to read through the whole email, you might want to think about taking the teaser approach instead. This means writing just a brief message in your routine emails that redirect consumers to your website or store location if they have further interest in what you have to say. Teasers are an effective way to maintain interest in your beading business.
WAHM.com reports that it's important to be mindful of the subject lines you are using when you send out your emails as well. Even if your campaign is on a set schedule and you send out a monthly newsletter, don't use the same subject line each time you send them out--this increases the chances of customers over looking them.
Instead, try to make every subject line unique and intriguing to the reader. For instance, if your email is featuring information about a sale, make that the focus of your subject line. Although it might take a little extra effort to think of something clever, the results may be more sales.
Forbes.com reports that another way to keep individuals focused on your emails rather than sending them to the spam folder is to personalize them. This doesn't just mean inputting a subscriber's name--it can also translate into including sales that are personalized to their interests. Doing so can show clients that you truly care about their business and improve your customer retention rate.
Although it can be difficult to find an email marketing campaign that works for your beading business, trying out different tactics can help you become more comfortable with your client base and help maintain your overall bottom line.
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