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Tips for Making the Most of Your Foursquare Business Page

As social networking continues to play an important role in how entrepreneurs do business, more people are turning to the Internet to provide them with marketing solutions. Social networking is a new breed of advertising and reaching out to consumers that is appealing to everyone from wholesale beading vendors to finished design sales.

You might already be familiar with Facebook, Twitter and Pinterest, but have you heard of Foursquare? This social networking website is the latest to take the business world by storm. Whether you sell jewelry-making supplies or you simply craft your own necklaces, there can be potential profit in using this website.

The concept of Foursquare is relatively simple--you can create a page for your business and users can ''check in'' to your location. Depending on how often they visit your store, they can gain virtual badges that mark their trips, and this is where you have the opportunity to reel in customers. As a business owner, you can offer prizes to the ''mayor'' (also known as the most frequent visitor) of your store. In general, you can provide discounts and coupons to those who make the effort to check in when they come to your shop.

Using Foursquare for business purposes is relatively simple, but making the most of the opportunity is another story. While this website is just as easy to utilize as other sites such as Twitter and Facebook, it takes a certain amount of time and effort to make your Foursquare page popular and beneficial to your beading business. Here are some tips on how to boost your Foursquare efficiency:

  • Show your visitors that you care

    While it's true that many users will like ''checking in'' just for the sake of showing where they are on their Foursquare page, it doesn't hurt to put in a bit of effort into customer retention. This means providing coupons, free goodies and discounts to customers who are willing to check in at your storefront and return in the future.

    Foursquare acts like a loyalty program for businesses and entrepreneurs who want to build lasting relationships with consumers, according to Inc.com.

    ''At the end of the day, our goal is very simple,'' Tristan Walker, Foursquare's director of business development, told the news source. ''We want to redefine what loyalty means at a retailer or merchant. And we think that these changes make it considerably easier for businesses to do that.''
  • Be mindful of feedback

    Regardless of which social networking website you're using, it's always a good idea to monitor the feedback you're receiving from your followers. This is especially true for Foursquare where, according to GrowSocially.com., individuals can leave comments about their experiences at your store.

    Think of your comments section as an effortless opportunity to receive feedback. Once in a while, go through all of the comments, good and bad, and see what you can learn from your customers. In the end, you'll come away with helpful criticism that can give you insight into how you can improve your beading company.
  • Motivate consumers with check-in bonuses

    Needless to say, it's an accomplishment to become the ''mayor'' of a Foursquare location, but only one person can be the mayor. For this reason, you'll need to find ways to reward your other customers for being loyal to your company.

    Think about creating milestones and giving away prizes, as well as special offers, through this strategy. For instance, set a number of check-ins for users to strive for and award a gift to the first person who reaches it. Although it might seem like you're practically giving away your business and losing money, think about your customer retention rate. This can serve as motivation as you try to improve your overall Foursquare strategy.
  • Keep an eye on trends

    In addition to being mindful of what people are writing online about your beading company, try to keep track of demographics to better understand your customers. For instance, are your customers primarily women? What age group do the majority fall into? By educating yourself on these statistics, you can better market your goods and services to consumers.

    On the flip side, you'll be able to gain a better grasp of what isn't working for your company. This can help you make adjustments to save money, time and effort in the future.

    Although it can be difficult to get the hang of using a new social network, doing so can bring you numerous benefits. If you find it tough to manage your Foursquare, consider hiring a professional to manage your social networking website. There are many individuals who are familiar with up-and-coming social networks, and they can help you make the most of your opportunities.


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