Making Your Beading Website a More Social Place


In this day and age, it's important to take advantage of the social media scene as an entrepreneur, whether you're selling wholesale beading or jewelry-making supplies. However, driving sales during a difficult economy will take more than just creating an account on Facebook or Twitter--you'll need to find ways to make your beading company's website a social hub as well.

As a business owner, you should always be looking for ways to keep your website visitors engaged. The longer people stay on your site, the more opportunities you'll have to showcase your goods and make a sale. This is where social tools come into play. By making your website a place where conversation can happen, you can ensure that visitors have a reason to stay for more than just a few seconds.

If you're concerned about how social your website is and how long individuals are spending on your page, there are a few ways you can make it more conversational. Here are a few tips on how to kick it up a notch and make your beading site a place that shoppers look forward to visiting:
  • Improve your content

    You might not think that content is a big deal on your website if you're simply a vendor selling jewelry. After all, pictures can say a thousand words, especially when it comes to beautiful beading that can practically sell itself. However, there will likely be a bit of content that can be improved upon, whether they are descriptions about your products or information about new jewelry.

    Instead of simply being straightforward about the products you're selling, add a little flair and creativity to your jewelry descriptions. Go crazy with the adjectives to inject a little fun into your website. Although it might be uncharacteristic of your company, customers appreciate a fresh take once in a while and like to see that you aren't content with becoming boring, according to Entrepreneur.com.
  • Make it easy to be social

    How easy is it for individuals to comment on your business company's blog posts? Can customers leave testimonials easily on your website or provide feedback in a certain area? If you're unsure of the answers to these questions, SmallBizTrends.com reports that your website might not be as user friendly and social as you would like.

    One way to determine how simple your website is, is to navigate and use it yourself to see things from the eyes of a prospective consumer. If you find it difficult to get from one page to another and leave your feedback, you might want to consider making some changes. While you're scoping out your website, make sure to try any buttons and widgets you have set up as well. Ensuring that everything is in working order can prevent any pitfalls.
  • Dedicate a space for socializing

    Forbes Magazine reports that if you're serious about making your website a more interactive place, you'll want to give users an area where they can converse with you and other consumers. One option is to provide users with a forum or a separate page where they can post their comments and suggestions. If you don't want to go this far, consider simply offering an interactive text box at the bottom of each page where users can write responses to your products and services. Avoid character limits and consider creating a system that allows posts to be organized in thread form to keep things visually appealing.
  • Make it easy to get to your social networking sites

    What better way to market your goods and services than to bring all of your socializing efforts together? In addition to giving customers a place to post feedback on your website, make it easy for them to find your social networking profiles. Scatter links to your Facebook, Twitter and Pinterest accounts throughout the site.

    In addition to showcasing your own profiles, provide buttons and widgets that social networking users can utilize to share your products and services with people on their own websites. For instance, consider creating a Facebook "like" or "share" button that can give individuals a way to share your items with their friends, increasing your chances of making additional sales.

    It might seem easy enough to be social on your website and allow visitors to interact with each other on a regular basis. However, small glitches can make it difficult to connect with other people and generate conversation. If you want to improve the social outlets on your website, take a few of tips into consideration. In the end, you'll find that making just a couple of adjustments can go a long way when satisfying your consumers.


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