|One of the most important aspects of successful social media marketing is keeping your customers engaged and excited about your business and products. If people are engaged with your social networks, and excited about your social media posts, they will spread the word about you and influence others to also spread the word. Before you know it, you have a network of brand ambassadors who are saturating several social networks with positive messages about your business, and the sales will follow. Sounds great right?
There's a catch though: to create and expand your social network of positive influencers you'll need to execute a well-planned and multifaceted strategy. Here are a few important tips to ensure success:
|Timing is important
As a general guideline, Twitter posts should be oriented for in-the-moment topics. If you're having a short sale, or you want to link to a breaking fashion news story, Twitter would be the place to post. Studies have shown 3-5 Twitter posts a day is a safe frequency. Facebook is for older news, and for content that isn't necessarily time sensitive. Limit Facebook posts to 1-2 per day.
Top-of-the-line customer service
More and more, people are contacting businesses via social media for customer service issues. And unlike traditional customer service avenues that usually require the customer to wait several days for a response, social media responses are expected quickly by customers. This is an opportunity to prove to the customer that you are on top of any issues, and you value their loyalty. And, an added bonus is that your excellent customer service will be seen by countless others in the social network.
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