New SWAROVSKI ELEMENTS Innovations - Fire Mountain Gems and Beads

New Colors & Shapes for Autumn / Winter 2011-2012

The new SWAROVSKI ELEMENTS innovations for Autumn/Winter 2011-2012 will soon be available for purchase. Sign up to receive FREE email offers and be the first to know when the sparkling innovations arrive.

New Swarovski® Colors

Sunflower

Yellow carries the promise of a positive future in the theory of color. The new color Sunflower evokes memories of sunshine and laughter and captures the essence of summer. Yellow will advance from surrounding colors and offers enlightenment and happiness.

Crystal Silver Night

Sleek and sophisticated with its refined, almost translucent silver finish, Crystal Silver Night is perfectly suited to the current trend for refined, unobtrusive hues. It marries perfectly with Black Diamond and Jet to create a modern, monochromatic color combination.

Crystal Light Gold Pearl

Offering understated elegance, the new Crystal Light Gold Pearl has an air of luxury and understated nostalgia and is perfectly on trend for the current catwalk directions toward revisiting the classics. It works beautifully in tone-on-tone combinations with other delicate crystal colors or Crystal Pearl colors and receives a modern update when teamed with metallic hues.

New Swarovski® Shapes

Lucerna Bead – Article no. 5030

Inspired by Asia, the shape of this modern bead is a direct reflection of a Chinese lantern as its name Lucerna, Latin for lantern, suggests. The inspired design perfectly suits the trend towards clustered and threaded jewelry, making it ideal for contemporary pieces.

Clover Bead – Article no. 5752

The Clover Bead captives by its new romantic and naïve shape. It evokes childhood memories and is reminiscent of good luck symbols. It can be seen as a collectible item as a lucky charm, most suitable for accessories, jewelry and DIY.

Large Hole Beads – Articles no. 5900

The best-selling round shape is now available with a large hole, making it even more versatile. Due to the hole upgrade, the faceted round beads are perfect for leather and thick fabric threads. The large hole also ensures that the article can be used on thin metal chains, a very popular on-going trend.

Helios Pendant – Article no. 6040

The Helios Pendant has a modern and progressive shape with a large oval hole that offers limitless design possibilities. Its unique design makes it ideal for contemporary jewelry. The facets resemble sunrays which are expressed in its name: the name Helios comes from Greek mythology and means "God of the Sun."

XILION Mini Pear Pendant – Article no. 6128

Perfectly matching the Pear-shaped Pendant (art. 6106), this new small Pendant with XILION cut (no upgrade) is ideal for chandelier earrings or drops on glamorous, colorful necklaces. It offers limitless design possibilities.