Developing a Business Card that Makes a Memorable Impression

Once you begin to brainstorm ways to market your beading business, the possibilities seem endless. However, there are some ways that are more efficient at getting your company name out there than others. One of these methods is through business cards.

Developing a Business Card that Makes a Memorable Impression

Developing a Business Card that Makes a Memorable Impression

Although it may seem like a standard practice to have a business card, many inexperienced entrepreneurs fail to realize they need to create one until after the company launch. While it's better late than never, developing a card prior to beginning your beading business can help you propel your company in the industry.

There are a few do's and don'ts when it comes to creating a business card, and they apply to all entrepreneurs, regardless of their experience level. For instance, it's never a good idea to use a font type that is small or difficult to read. Honing in on these taboos can help you make sure that you don't waste your time and money on printing cards early on. Here are some of the basics to be mindful of when creating your first business card, according to Entrepreneur.com.
  1. Try to keep it simple. While it's easy to go overboard with the number of different printing fonts and designs to choose from, it's best to go simple when making a final decision. Your beading business card should be straight to the point. It's acceptable to have some sort of design or logo, but it should not be distracting to your contact information.

    When looking for a picture to use on your beading business card, make sure that it is not over-sized. Also try to keep it away from printed information on the card to make sure that viewers can still easily find what they're looking for. Some entrepreneurs choose to go without a logo or a design at all, and sometimes people appreciate the straight-to-the-point fine print for all of their business needs.
  2. Make it colorful. Although it can be a bad idea to go overboard with lavish designs, there's nothing wrong with adding a little color to your beading business card. Not only is it more pleasing to the eye, but it will stand out in a stack of business cards that are otherwise bland.

    Keep in mind that printing color often costs more than printing a card in black and white. However, preparing for these expenses can prevent you from running into financial issues when it comes time to publish your cards. Also, try to think of it as an investment toward advertising and marketing. Although business cards may seem small and minuscule, they can help you gain more consumers through word-of-mouth.
  3. Include all of the necessary information. The entire point of developing a business card is to give users easy access to your contact information. However, many entrepreneurs often let this objective fall by the wayside when they get carried away by the font types and logos to choose from. During the development process, make a list of information you wish to include on each card.

    Depending on your beading business, this may include your home phone number, work number and email address. If you have a website, you will also want to include this on the card, as well as any fax numbers that you may have. After users see the fancy graphics, they'll immediately begin looking for the contact information on the card to save it as a worthwhile business connection.
Once you have determined the basics of developing a business card, you can begin to examine the different ways to make it unique. Inc.com says that as more start-up companies look to gain an edge on the competition, people are beginning to think about the shapes of their cards.

Standard cards are typically 3.5 inches by 2 inches in size. However, more creative-thinking entrepreneurs are going with unusual shapes to make a memorable impression. For instance, a barbershop may use a business card in the shape of a pair of scissors for a fun twist on the old fall-back. This tactic is especially becoming popular among young entrepreneurs who are constantly changing industry trends.

More beading business owners are also using the back of the business card to expand upon the basic information provided.

"I actually created two different sides to my business card: one side is very colorful and intense [with photos and] I've got this light pattern there. It's eye-catching," Seth Kahan, CEO of Visionary Leadership, told Inc.com.

Sometimes, thinking outside of the box can benefit your beading business in more ways than one. Doing so can also help you build a positive reputation for your company over time. 


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