Driving Sales and Expanding Upon Your Reputation Through Your Business Website
Many entrepreneurs who are not necessarily tech-savvy automatically assume that simply creating a website can boost their sales. However, it takes a bit of effort and a good design to truly make a website successful. Whether you're selling wholesale beading supplies or finished jewelry, it's important for entrepreneurs to create a presence on the Internet. Yet without creating a marketing plan for your website or a company blog, it's going to serve little use to the company as a whole.
If you already have a website up and running but it isn't doing much for your business, you might want to re-evaluate your current strategy. Even if you have a professionally-designed page and you find your website to be appealing, you might not be hitting the right notes when it comes to attracting consumers.
While it's not necessary to completely overhaul your website, there are a few tweaks you can make to increase its traffic. Much of your changes may lie within your actual strategy and how you use your company website on a regular basis.
Creating an efficient shopping cart
|Recommending related products
Entrepreneur.com reports that one easy way to drive more traffic throughout your beading company's website is to recommend related products. Big websites such as eBay and Amazon do this to help shoppers find other items they may be interested in, which can result in more sales.
It's possible to install a "recommendation engine" into your company's website to redirect shoppers to similar items. Although it might seem like a small effort, doing so can encourage people to not only buy more products, but return to your website if they have an interest in beading or jewelry-making supplies in the future.
Customers are bound to become frustrated if it's difficult to manage what they have placed in their virtual shopping cart. Even though this seems like an obvious concern that should already be taken care of, many entrepreneurs fail to truly gauge the effectiveness of their online shopping cart.
Is it difficult for visitors to remove items from their cart, or can they do it with one click? How easy is it for consumers to process a transaction once they have everything they want in their shopping cart? These types of questions need to be asked to properly assess the practicality of the cart program you have embedded within your website.
Giving customers a reason to stay
Customers may have heard of your beading business before, prompting them to visit your website. However, getting them to stay is an entirely different game. When it comes to marketing and making sales on any website, you need to give people a reason to stick around.
Businessweek reports that the easiest way to do this is to catch visitors' attention with an intriguing message that truly makes an impact upon clicking onto the front page of your website. Once customers are interested, they are more likely to browse other pages of your site in order to learn more about what you have to offer.
Using testimonials and product reviews
While it's obvious that not every customer is going to have a fantastic experience doing business with you, your goal should always be to exhibit the good sales that do occur in order to prove your worth. This means allowing website visitors to write reviews of products they purchase once they arrive.
Another option you might want to consider is providing a follow-up email to your customers who have made a purchase, allowing them to share their opinions with others. When people shop online, they like to read reviews and testimonials to get a better idea of what they're buying. By using this strategy, you can effectively gain your consumers' trust and provide them with the transparency they're looking for while shopping.
Creating a business blog
NetworkSolutions.com reports that one of the easiest ways to gain the attention of your visitors is to speak to them through a blog. You don't need to create an entire new website to do so--just create a new page that consumers can click over to while viewing your main menu. Here, you can speak to customers about your business in a conversational tone that will help them relate to you in a casual manner.
Blogs are also a great way to inform consumers of upcoming sales and new products. By providing valuable information to consumers on a blog, you can ensure that they will keep coming back to your website to check for new updates--and they might even buy something while they're there. It's these small tactics that separate successful companies from those that are struggling to make an impact on the industry.
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