Carmex Teams with Artist Lisa Pavelka for 365 Days of Lip Service
MILWAUKEE (March 2012) Carma Laboratories, makers of Carmex® lip balm and skin care products, has teamed with world-renowned mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.
Pavelka will create an original Carmex lid for each day in 2012 (366 in all since 2012 is a leap year). The artist unveils the newest creation with daily posts at http://www.lisapavelka.typepad.com/. Each entry includes images of the lid, a brief explanation of the inspiration behind the design, along with information on the materials and techniques used.
The collection is part of a year-long celebration to honor the 75th Anniversary of Carma Laboratories. The Milwaukee-based company is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex Lip Balm.
"We were thrilled to learn about the project and Lisa's long-held preference for using the Carmex jar in her artistic creations," said Paul Woelbing, president of Carma Laboratories and grandson of the company founder. "Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex's 75th anniversary."
Woelbing, who holds a Master of Fine Arts in metalsmithing and served as an art teacher before joining his family's business, took a personal interest in Pavelka and her work, as well as seeing a great partnership for Carma Laboratories.
The Carmex lid collection is Pavelka's most ambitious project to date. The first of the 366 lids was unveiled on January 1 and will continue through December 31. The idea behind the collection began more than 10 years ago when Pavelka began making creative polymer clay lids for gifts. She later went on to feature the concept in one of her books.
"Carmex has long been the subject of my embellishing and gifting," said Pavelka, "Friends and family who receive the embellished Carmex jars use the empty containers for pill boxes, mint keepers or treasure vessels. It was easy to decide to use the iconic product for this project because I have been using the jar lids as my canvas for years."
The unique lids are created from a variety of materials, often combining two or more in a mixed media application. Pavelka uses a variety of materials in her creations including, but not limited to: polymer clay, metal clays (Fine Silver, bronze and copper), Swarovski crystal, resin, wire, beads, pearls, paper, paint, glass, wood, coins, buttons, hardware and found/recycled objects.
To see Pavelka's daily posts, visit http://www.lisapavelka.typepad.com/ or watch for information on the Carmex Facebook page: http://www.facebook.com/#!/carmexlipbalm.
About Lisa Pavelka
Lisa Pavelka, who has been creating artwork professionally for over 20 years, is a Colorado native who now resides in Las Vegas. She is an award-winning artist, designer and author. Although she is well versed in several mediums, she is best known for her polymer clay, metal clay and Swarovski expertise. Having worked with the medium professionally since 1989, she has focused her creative energies in taking polymer clay in new directions; especially in the areas of mixed media applications.
Lisa is author of four books including the award-winning best seller: Polymer Clay Extravaganza (North Light Books), and two DVDs--Gifts from the Heart and Hand(Page Sage) and Claying Around with Lisa Pavelka (JHB). Lisa is a featured columnist and contributor for magazines including Polymer Café's Q and A column from its inception in 2003, Expression, Belle Armoire, Rubber Stamper, Simply Beads and many more. She is a frequent guest of television programs including HGTV's Carol Duvall show, DIY's Jewelry Making, Fiskars TV, and PBS's Beads, Baubles and Jewels along with being a featured artist on the Discovery Channel.
About Carmex and Carma Laboratories Inc.:
For 75 years, Milwaukee-based Carma Laboratories has manufactured Carmex brand lip balm. Carma Laboratories Inc. is a family owned and operated business that was founded in 1937 by Alfred Woelbing, the inventor of Carmex Lip Balm. The company was launched when Alfred and his wife mixed the first batch of Carmex on their kitchen stove. Today, Carmex is available in major drug, food and mass merchant retailers, at convenience stores throughout the United States, online and in more than 35 countries around the world.
For 13 years running, Carmex has been the most pharmacist-recommended lip balm; ranking number one in a national survey of over-the-counter lip balm products by Pharmacy Times magazine. Carmex products are available at most U.S. retailers and online. For more information, visit www.mycarmex.com.
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