Better Managing Your Wholesale Beading Blog on a Regular Basis
As a wholesale beading entrepreneur, you might not think that you need to use the Internet on a frequent basis, especially if you operate a storefront rather than an at-home business. However, the internet can be your best asset when it comes to marketing, advertising and reaching out to a wide range of consumers.
If you've never considered the prospect of beginning a blog before, you might want to think about the benefits it can yield. Even if you're not a savvy writer, having a presence on a blog platform can allow you to connect to your customers in a unique way. Whether you want to use it to update people on new beading items or changes within your company, a blog is perfect for all of your needs.
But what if you already have a blog and things simply aren't going as well as you had hoped? Perhaps you aren't adamant about updating it on a frequent basis or you simply don't know how to create engaging posts. Here are a few tips on how to better manage your blog, whether you want to see more traffic or you simply think that you could be using it more efficiently.
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Spread the responsibility
If you're regularly feeling bogged down when it comes to your blog, it may be because you're putting too much on your plate. While blogging can be a crucial component to advertising and marketing your beading company, this doesn't mean that it has to be your sole responsibility. If you have a ready and willing staff who can lend a helping hand, let them do so. -
Create a schedule
Whether you are having issues staying on track and updating routinely or your staff members keep dropping the ball, creating a schedule can go a long way. By developing a list of days or times for updates, you can give yourself little reminders on when to create a fresh post. A schedule can help you plan ahead and make time for updates, which might be exactly what you need. If you always feel rushed or like you simply don't have enough time to write on your blog, knowing when you need to do so can help you plan accordingly. -
Familiarize yourself with hot keywords
The Huffington Post reports that knowing which keywords are popular can help you work them into your blog posts and attract more traffic. When people type hot keywords into a search engine that are included in your writing, you increase the chances of bringing them to your site. -
Be interactive
ProBlogger.net reports that in order for your blog to be beneficial and successful long-term, it's crucial that you remain interactive on a regular basis. Whether you have a handful of followers or hundreds of dedicated readers, being interactive can keep everyone coming back for more. -
Use social media to your advantage
Although some may argue that blogging is a form of social media in itself, there are certain websites you can use to propel your beading blog and see the results you want. If your company has a Facebook or a Twitter, use these sites to encourage people to visit your blog. Provide a link to the website for easy access, and refer to it on updates on your social media pages.
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