Choosing the Right Blogging Platform for Your Beading Company
When it comes to making the most of your business opportunities, it's your responsibility as an entrepreneur to look for various outlets to better your wholesale beading company. This means finding a way to make everything from your jewelry-making supplies to finished designs appeal to your target market.
The internet has made it significantly easier for entrepreneurs to reach out to the masses, and social networking websites in particular now connect businesses to their audiences like never before. That being said, there's work to be done once you sign up for websites such as Facebook and Twitter. You'll need a viable marketing strategy in place to make the most of these websites, and even then you might not see the results you want.
One way to expand your tactics beyond social networking is to create a blog. Blogs aren't just for teenagers who want to vent anymore--these websites can be a valuable marketing tool for entrepreneurs who want to show that they are more than just a beading vendor.
Blogs connect to Web surfers on a more personal level, and posts can give you the opportunity to show consumers a different side to your company. In the end, you'll have the ability to create a more in-depth connection with your customers--this can potentially improve your consumer retention rate.
But which blogging platform should you use? There are many to choose from, some of which offer great features at little or no fee. Here are some of the most popular among entrepreneurs:
Google's Blogger is one of the most widely used blogging platforms, and PC Mag reports that it's perfect for beginners. If you aren't exactly ready to hire a Web designer for a blog but you don't know much about HTML, Blogger is perfect for you. There are many premade themes and customization options specifically designed for the casual Web user (and entrepreneur). Google Analytics will also stream seamlessly onto your dashboard, which is perfect if you're interested in keeping a close eye on statistics, such as how many visitors you're getting. Best of all, it's free to sign up.
Tumblr is another free blogging platform that can give you the opportunity to reach out to a wide audience. The site is relatively easy to use and it allows individuals to post everything from text to audio files. The updates show up on your followers' dashboards, and they have the ability to "like" your posts, giving you an idea of how much success you're finding.
This website is primarily photo-based, which is something to keep in mind. While you can post other types of updates, most users prefer to stick to eye-catching pictures. This can be good news for you if you have photos of your merchandise that you would like to showcase to potential consumers.
WordPress.com is a more advanced free blogging platform that is perfect for Web-savvy entrepreneurs who want to see what these type of posts can do for their beading company. This website is a bit more tricky to use in the sense that it has more features to explore and utilize. However, once you get the hang of it, you'll find that WordPress is a professional blogging platform that can help you easily reach your marketing goals.
If you're at a loss as to which website to choose, try a few different platforms out and see which one you like best. In the end, you may select a website that is a bit more challenging than you expected--mull over the idea of bringing in a Web professional to help you with this endeavor. Chances are, you'll find this money to be well spent in the end.
Not sold on the idea of blogging for your beading company? Take your time and weigh the pros and cons prior to making this tactic a key component of your marketing strategy.
Some of the cons include the fact that blogging can be time-consuming, and if you don't pay constant attention to your page, you're going to see little return on your investment.
However, there are important pros to consider on the other hand. The American Express Open Forum reports that blogging is right there alongside news websites in this day and age. While a majority of them aren't considered to be reputable, the ones that are, continue to change the game when it comes to valuable Web-based information.
Who knows? At the end of the day, your beading company's blog may become one of the go-to sources in the industry. This possibility itself makes the endeavor worth trying, whether you're just starting out or your company has been in business for years.
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