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Handing Out Wisdom

Comic Lily Tomlin once observed that society couldn’t function if we all grew up to be what we dreamed of as children: ''Imagine a world populated by nothing but nurses and ballerinas, firemen and cowboys! Who would pick up the trash?'' That wry...

Pushing the Boundaries

Jerry Moran calls himself an ordinary guy, a former Marine who's spent his career building, refurbishing, and repurposing both commercial and military aircraft. His jewelry line, however, is no ordinary jewelry collection. As Moran explains, ''It...

Find Your Audience!

Pin-pointing your niche market is a little like finding a needle in a haystack. On its own, your handmade art or craftwork--the needle--is shiny, creative, and one-of-a-kind. However, buried in the haystack of your competitors, it becomes a game of...

Traditional Handmade VS Fair Trade Handmade

First, handmade is handmade whether it's made in Ghana, Peru, China, or the United States. It's the hands that count. Traditional handmade is a new term for me. Traditional could mean an item was made using long-established techniques that are heavy...

Guerilla Marketing Tactics that Work

Guerrilla marketing is a disruptive way to get your message out there without going broke doing it. Writer, Laura Fitch offers tips to guide small business owners in the art of going guerrilla.

Tell Your Story with Videos

When I was 12, I made an epic 10 second-long stop-motion animated movie using toy construction workers who pushed large alphabet blocks around to form the words "THE END." I used my father's 8 mm Bolex movie camera which could be set to take movies...

How to Write Stunning Item Descriptions

Being a business owner comes with many belts--designer, PR specialistic, accountant, artist but also marketer. Giving products an artful and seductive description is a powerful tool.

Local Marketing Mayhem

Just starting out for jewelry-making business? Selling locally is a great way to get those first crucial, long term customers. Discover some tips on how to handle this daunting process.

Business Considerations for Craftspeople

When a hobby becomes a business, the new entrepreneur is forced to consider a lot of things that didn't seem important before. Craftspeople are particularly plagued with this reality, because too many of them forget that it takes more than just a...

Managing the Marketplace

When it comes to expanding your business, you have so many choices you might not know where to start. Discover some quick tips to help you get started helping your business grow.

Get It Right

Photography for catalogs and wholesale pages is quite different from taking jury submission shots. Simply by the numbers alone it differs. Jury submissions usually require 5-10 images, and this handful of photos must be a strong representation of...

4 Steps to Slash Spam From Your Inbox

Besides being a nuisance, spam or unsolicited bulk e-mails can contain dangerous phishing or virus-related content. One of the biggest challenges for craftspeople is making an e-mail address readily accessible to customers but not to...

Should I Relaunch My Business?

Numerous facets of the handmade marketplace have changed over the past decade, many of them good for the field and the maker, and a few that challenge the maker to work harder to be successful. There are certainly more craftspeople competing for...

Perceived Values

I suggest you price the work to be attractive to you--profitable. I've written about this before and devote a chapter in my book to getting the price right. Basically, all pricing must start with accurate information about the cost of materials and...

The Ultimate Guide to Crafts Marketing

In the pride of accomplishment that comes with mastering a medium, many artists and crafters forget that one of the most important components of success is being able to convince others to buy their work. While reducing one's art to dollars and...

Ethics in Beadland

Here's a hypothetical situation. I just learned a brand-new stitch called the in a beadwork class, and now my friend is asking me to teach her the technique. Is it legal for me to do so? Absolutely. Is it ethical? Well, that depends. Many beaders...

Catching Flies with Honey

It seems like such an easy thing to say bad things about your competition, especially if you have a legitimate reason. In truth, however, badmouthing can come back to bite you in the butt ... big time. My husband and I have operated our woodcraft...

Retail Refresh

It's a truth of running a business that appearances matter. From product size and packaging to employee uniforms and the decor of a retail space, how your business looks to both potential and returning customers could mean the difference between a...

Take Advantage of One-Light Crafts Photography

I am an advocate of simplicity. Photography is always about solving problems, and for me, the simplest solutions are always the best. While most basic "studio" lighting set-ups for crafts photography require a pair of matched lights, there are times...

Stockpiling Stock

While artist and chandler Amina Ahmad has a few strategies for unloading her discontinued literary candles, her problem is essentially one of conscious decision making. When artists have items that are new or well-established and they are not...
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