Results for: kwbusmktmedium

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Pushing the Boundaries

Jerry Moran calls himself an ordinary guy, a former Marine who's spent his career building, refurbishing, and repurposing both commercial and military aircraft. His jewelry line, however, is no ordinary jewelry collection. As Moran explains, ''It...

Handing Out Wisdom

Comic Lily Tomlin once observed that society couldn’t function if we all grew up to be what we dreamed of as children: ''Imagine a world populated by nothing but nurses and ballerinas, firemen and cowboys! Who would pick up the trash?'' That wry...

Christi Friesen

Multimedia artist Christi Friesen is most notably recognized for her innovative approach to polymer clay designs. Her cover piece, , began, like most of her complex necklaces, with sketches to bring to life a ''half-formed idea.'' Although Christi...

Featured Artist Craig Cosbey

"Redeeming Time" is the name of the jewelry business established by artist, Craig Cosbey. Under his skillful hands, broken old watches become sought-after jewelry pieces.

Business Tips A to Z

The mission of is to inform, instruct, and inspire both the beginning and the established professional craftsperson and crafts retailer. Here are some of the best insights from this past year. New designs are really key to driving sales. I have a...

Protect Yourself with Proper Paperwork

One of the biggest hang-ups craftspeople have is treating their business like a business. This is understandable. After all, there are few things more boring than doing the necessary paperwork to keep things running smoothly (that's why larger...

Stop Stealing My Shows!

Now to the real issue here--maintaining your integrity and protecting your brand. You clearly are taking care of the ethics we associate with a well-run business. In sports, the fastest runner wins the race. In our business, the most creative mind...

Get It Right

Photography for catalogs and wholesale pages is quite different from taking jury submission shots. Simply by the numbers alone it differs. Jury submissions usually require 5-10 images, and this handful of photos must be a strong representation of...

Traditional Handmade VS Fair Trade Handmade

First, handmade is handmade whether it's made in Ghana, Peru, China, or the United States. It's the hands that count. Traditional handmade is a new term for me. Traditional could mean an item was made using long-established techniques that are heavy...

Creating the Best Line Sheet

Line sheets are an easy, concise way to get products in front of your customers. With a glance they provide necessary information in a professional manner.

Looking at Your Craftwork from a Cross-lit Angle

We are all familiar with the opposite of front lighting, which is backlighting. Many of us learn this from our numerous failed attempts to take pictures of friends with the setting sun behind them. Cross-lighting, however, is different from front-...

You've Mastered Your Craft. Now, Master Your Business!

In discovering what it takes to succeed as an artist or a craftsperson, it is useful to learn the secrets of success from someone who has emerged top in their field. Becoming a success is more than merely mastering your particular field; it takes...

What Color is Your Brand?

Years ago, I wrote about creating my brand. Or rather, creating it. Neutral colors, simple packaging, my name in Times New Roman--still works for me!--became my "look." But this month, I'm learning what my real brand is. I've held a series of...

Fine Tuning

Last month I wrote that when buying a new camera at a big box store, make sure to get some instruction on basic use before leaving. Following up on that, once you get home, take some time and use the camera a bit to get a feel for its handling....

Expansion Through Hiring and Marketing

Congratulations, you are ready to add an employee to your small business. Here are some points to consider before hiring a new employee.

Perceived Values

I suggest you price the work to be attractive to you--profitable. I've written about this before and devote a chapter in my book to getting the price right. Basically, all pricing must start with accurate information about the cost of materials and...

Persistence Pays Off

I've always made my own jewelry, but it wasn't until I decided to make my sister some jewelry for Christmas that I discovered the world of lampwork bead making. I wanted to make her something extra special, but couldn't find the right beads. Then I...

Stockpiling Stock

While artist and chandler Amina Ahmad has a few strategies for unloading her discontinued literary candles, her problem is essentially one of conscious decision making. When artists have items that are new or well-established and they are not...

Starting a Business Based on Facts, Not Fantasy

Learn one of the most prominent reasons why artisan businesses fail or succeed. It all comes down to whether the artist created a business plan before taking the plunge.

The Practice of Practicing Photography

The answer to the old joke question "How do you get to Carnegie Hall?" is "practice, practice, practice." However, many people buy into the idea there is always an easy way to accomplish something--a way that avoids learning and practicing. Digital...
201 Resource(s) Found
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