Resource Center Search

Results for: kwcraftsreportart

200 Resource(s) Found
1 of 10

Results Per Page: 20 50 100

Knock on Wood

Wood is funny stuff. While it would seem easy to photograph, it is actually rather tricky. Wooden crafts are all over the map when it comes to contrast, tone and shape. In fact, the starting place to decide how to light a wooden object is to look at...

Catching Flies with Honey

It seems like such an easy thing to say bad things about your competition, especially if you have a legitimate reason. In truth, however, badmouthing can come back to bite you in the butt ... big time. My husband and I have operated our woodcraft...

On Borrowed Time

Without much fear of contradiction, one can say that artists want to exhibit their work and sell their work, too. Getting an exhibition opportunity and making a sale, however, is rarely a given, leading artists to try alternatives. Some artists have...

Alphabet Soup

Despite the rampant cries of "the sky is falling," businesses are continuing to persevere and reinvent themselves. Case in point: the publishers of . Jones Publishing expanded its roster of business-friendly and crafts-helpful titles with the...

Take the Next Step

It's true we are our own bosses with limitations. When selling in the retail market this is certainly true. We can make what we love and be as creative about it as possible. Selling in the wholesale marketplace, on the other hand, is all about...

M: Marketing

A lot of marketing ideas are expensive and/or time consuming. Fortunately, there are creative and cheap (or free) ways to get the word out about your craft. Here are some ideas to consider:

Time to Change

This is a common debate that artisans have to confront during their careers. Not knowing what you make is a handicap to me. Shout out to future inquirers: Please let me know your media. That information would no doubt inform my answer. There are...

Start Small, Think BIG

I'd suggest you start small, but think big. Build your line and brand one small step at a time. You'll probably want to begin by selling your work at retail. Further, I think it makes sense to choose shows that take place within driving distance of...

Make Your Sales POP

There is nothing more you could do to add power and punch to your merchandising scheme for increasing sales than to use a point of purchase (POP) display. I can guarantee that using this merchandising method will increase your sales, for retail and...

Mosaic Masterpieces

Jacqui Ridley always drew, took art classes when she was an undergrad at Wayne State University, ran a successful bakery business, and found ways to nurture her creative spirit. But something shifted within her when she started playing with pieces...

Doing Craft Shows

If you have, or wish to have, a home craft business, sooner or later you will want to do a craft show. Craft shows can range from the tiny (small-town celebration, six booths, outdoors) to the enormous (large city, 500 booths, convention center)....

Twitter 101

Many small craft businesses are beginning to explore the potential of social networks as marketing tools. One of the biggest of these is Twitter, with over 14 million users in the United States alone. Twitter is a website which allows you to write...

Sheep of Fools

As readers of my column know, I've been clearing out my home and art studio as we prepared for our move to California. Most people describe their homes as X number of bedrooms and baths. We describe ours in terms of storage space--2.5 attics, 2...

Flight of Fancy

Launching a business--spearheading a new direction in one's life--can be scary. Taking that leap of faith into the big, bold, beckoning unknown is like a bird learning to fly for the first time. It's a major step forward: hopping off that familiar...

Alice Grau - Red-Hot Mama

Creative director Alice Grau is not your grandmother or mother's idea of a company bigwig. Talented, driven, and articulately committed to finding and bringing ''social justice to the world,'' Grau is in the enviable position of actually being able...

Public Art Commissions

The process of applying and being accepted for a public or private art commission is long and involved but, once it is over, the artist can concentrate totally on his or her artwork, right? Unfortunately, the end of one stage simply means the...

Tips for Booth Etiquette

You're right: Compliments are great for the ego bank but don't help the bottom line of the bank account. One obvious way to make sure your booth gets attention is for you to be in it and attentive to the buyers in the aisles. No books, electronics,...

Natural Selection

When Gordon Uyehara was growing up in Hawaii, he loved to explore the lush terrain that surrounded him. Fond of hiking in the hills and navigating the streams that he'd discover, he was very much a child of nature. However, in his very...

Low-Budget Dazzle

It takes approximately 1,000 watts of bright white light to illuminate a 10-by-10-foot space and properly knock out the shadows--making the art for sale dazzle. It continues to amaze me that many artists do not utilize light--a valuable tool in...

Uncle Sam Steps In

There are many definitions of the word "art" (Leo Tolstoy: "a means of union among men, joining them together in the same feelings, and indispensable for the life and progress toward well-being of individuals and of humanity"; Oscar Wilde: "the most...
200 Resource(s) Found
1 of 10

Results Per Page: 20 50 100