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Low-Budget Dazzle

It takes approximately 1,000 watts of bright white light to illuminate a 10-by-10-foot space and properly knock out the shadows--making the art for sale dazzle. It continues to amaze me that many artists do not utilize light--a valuable tool in...

Business Boot Camp

In a nutshell, there are two things that artists need most: money and information on how to earn and manage that money. Sometimes, one thing is needed more than the other--how many sculptors are ready to show and sell new work, but can't pay a...

Business Tips A to Z

The mission of is to inform, instruct, and inspire both the beginning and the established professional craftsperson and crafts retailer. Here are some of the best insights from this past year. New designs are really key to driving sales. I have a...

Sheep of Fools

As readers of my column know, I've been clearing out my home and art studio as we prepared for our move to California. Most people describe their homes as X number of bedrooms and baths. We describe ours in terms of storage space--2.5 attics, 2...

Order Up!

The Brooklyn-based artist works under the moniker of Object + Totem. Her ceramic creations have been sold at upscale boutiques and specialty shops, and her jewelry has been available at Anthropologie. Ahn sees herself as a new breed of clay artist,...

Selling at Retail Shows

Displaying and selling your jewelry at a public, retail bead or craft show is a great way to do business. Exposure at shows not only offers the possibility for making quite a bit of money in just a few days; it can also bring in new clients, produce...

Customize Your Settings

Besides writing columns about photography and working for a couple of photo Websites, I am the resident photo expert at www.wholesalecrafts.com. The site is a meeting place for craftspeople and crafts buyers and my job is to answer questions that...

Success Story Secrets

Ask Julie Sanford what one of her biggest marketing successes has been, and the answer may surprise you: "Pitching classes and workshops to shows like and ." Julie, owner of Julie Sanford Designs and Studio JSD in Grand Haven, Michigan,...

M: Marketing

A lot of marketing ideas are expensive and/or time consuming. Fortunately, there are creative and cheap (or free) ways to get the word out about your craft. Here are some ideas to consider:

Facebook 101

It's easy to think of Facebook as simply a social networking website where young people hang out and connect with their friends. Surprisingly, one in five Facebook users are actually between the ages of 35 and 54, accounting for the fastest-growing...

Twitter 101

Many small craft businesses are beginning to explore the potential of social networks as marketing tools. One of the biggest of these is Twitter, with over 14 million users in the United States alone. Twitter is a website which allows you to write...

Ethics in Beadland

Here's a hypothetical situation. I just learned a brand-new stitch called the in a beadwork class, and now my friend is asking me to teach her the technique. Is it legal for me to do so? Absolutely. Is it ethical? Well, that depends. Many beaders...

Supporting Our Archangels

We sometimes take for granted what our soldiers and veterans sacrifice daily so we can bead through our days peacefully. Like the archangels, known as the guardians of nations and countries, our soldiers protect our country to ensure the freedom...

Retail Marketing

When running a craft business, there are two basic divisions in sales type: retail (selling directly to the customer) and wholesale (selling to a middleman, who sells to the customer). It's entirely possible to do both, of course. But, the common...

Capture the IT Factor

Here's how a model can turn your ordinary product shoot into a shooting star! The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or...

Doing Craft Shows

If you have, or wish to have, a home craft business, sooner or later you will want to do a craft show. Craft shows can range from the tiny (small-town celebration, six booths, outdoors) to the enormous (large city, 500 booths, convention center)....

Wholesale or Consignment

What's the difference between selling jewelry wholesale versus selling on consignment? Jean Campbell, founding editor of Beadwork magazine explains: When you sell your jewelry wholesale, you sell it outright to a shop owner. They usually buy it from...

9 Critical Steps for Starting a Craft Business

I recently spoke with a friend who was attempting to turn her hobby (superb needleworking skills) into a business (providing vestments for Catholic priests). ''I have the craft part down cold,'' she told me, ''But I'm having trouble organizing...

Working Faster and More Efficiently on a Daily Basis

As a beading business owner, you get to reap the benefits of being an entrepreneur. This means making all of the big decisions and having control over how you execute business operations on a daily basis. Essentially, you are your own boss once you...

A Jewelry Maker's Portfolio

What's a jewelry designer's portfolio? Do I need a portfolio in the jewelry design industry? How do I make a jewelry portfolio? Never fear ... find the answers to these questions and. Get ready to share your talent with the world, increase sales and...
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