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Fount of Wisdom

Married couple Phillip and Jaclyn ''Jackie'' Wachter spend a great deal of time together--in fact, their shared calendar of business appointments, work schedule, travel dates, and occasional weekend downtime would be mutually filled in as ''24/7.''...

Creating a Disaster Plan to Protect Your Small Business

Many people make the decision to go into entrepreneurship every year after hearing the success stories of friends and family members. However, even the best business ideas can be ruined due to unexpected emergencies and disasters. Once you have made...

Examining the Consequences of Risk Taking as a Business Owner

When it comes to operating a business, you might discover the opportunity to take a risk that can potentially benefit your company. However, risks can be equally damaging to a business as they can be profitable, regardless of whether they're big or...

What Color is Your Brand?

Years ago, I wrote about creating my brand. Or rather, creating it. Neutral colors, simple packaging, my name in Times New Roman--still works for me!--became my "look." But this month, I'm learning what my real brand is. I've held a series of...

Developing a Successful Email Marketing Campaign For Your Beading Business

There are many different forms of marketing you can use when it comes to branding your wholesale beading or jewelry-making business. However, one of the toughest tactics to tackle can be email. Although it might seem easy to compose an email list...

Learning to Make Big Decisions to Benefit Your Small Business

Once you have your beading business off the ground, the next step is to begin utilizing your skills to make smart company decisions. You will be facing a number of issues and in order for you overcome these obstacles, you have to fine-tune your...

Shine and Restore

"It gives me great pleasure to know that something I have created is bringing joy to someone else," says Hawaiian-based glass artisan, Michelle Caron. "I create my work by myself, so the client is the community aspect of my art--this provides an...

Limiting Distractions in the Workplace and Improving Your Chances of Success

Whether you're operating a business that primarily sells wholesale beading or jewelry-making supplies, you'll need to be focused in order to achieve your goals. All entrepreneurs face distractions that can take time away from being productive and...

Overcoming a Slow Sales Season and Keeping Your Beading Business Afloat

There is always going to be a time during the year when your wholesale beading or handmade jewelry business is having difficulty generating sales. This is a natural part of the industry and every entrepreneur is faced with this challenge. Some...

Examining Various Types of Small Business Options

After you have brainstormed ideas for your small beading company, the next step en route to becoming an entrepreneur is to determine what type of business you want to operate. There are a number of different types of small businesses, and each one...

Are you a Hobbyist or in Business?

It's all well and good to say that artists need to be businesslike rather than bohemian, but those who want the Internal Revenue Service (IRS) to accept work-related deductions on their federal tax returns do not have a choice. If the IRS believes...

Which Artists Need Specialized Insurance?

We all know how confusing insurance issues can be--I certainly do. That's why the same insurance agent has been handling my professional and personal insurance for decades. I urge you to find a local insurance representative and bring your business...

Identifying Small Business Trends That Can Provide Numerous Benefits

Some pieces of age-old business advice can help propel a company, regardless of the time of year or the conditions of the market. However, there are also a number of trends that are specific to a certain era, yet just as effective as the old...

Sheep of Fools

As readers of my column know, I've been clearing out my home and art studio as we prepared for our move to California. Most people describe their homes as X number of bedrooms and baths. We describe ours in terms of storage space--2.5 attics, 2...

Flight of Fancy

Launching a business--spearheading a new direction in one's life--can be scary. Taking that leap of faith into the big, bold, beckoning unknown is like a bird learning to fly for the first time. It's a major step forward: hopping off that familiar...

Creating a Memorable Slogan for Your Beading Business

Once you're ready to launch your beading business, it's important to determine all the ways in which you intend to market your products. Hiring an advertising team is a great place to start, but there are some things you just have to do yourself,...

Conquer the Social Media Movement

Artists and craftspeople are constantly bombarded with advice on how to improve their social media presence, but how do you know exactly what to follow? Social media platforms are ever-changing their algorithms, making it very difficult for the...

Preparing to Hire Additional Staff For Your Beading Business

Once your beading business is off the ground and running, you may find it's more difficult to maintain your everyday operations than you originally thought. Being an entrepreneur means that you have complete control over your company, which many...

The Struggle is Real

How often do you toil over pricing your handmade products? Finding your profit ''sweet spot'' involves a thorough evaluation of the cost of materials, your time, and artistic value. It's a judgment call unique for every artist and craftsperson, but...

Doing the Research Before Launching a New Product or Service

When it comes to creating new wholesale beading ideas, there is a certain amount of research and testing that needs to be carried out in order to determine if it's a good fit for your business. While your staff may be excellent at developing new...
134 Resource(s) Found
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