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Selling at Retail Shows

Displaying and selling your jewelry at a public, retail bead or craft show is a great way to do business. Exposure at shows not only offers the possibility for making quite a bit of money in just a few days; it can also bring in new clients, produce...

Low-Budget Dazzle

It takes approximately 1,000 watts of bright white light to illuminate a 10-by-10-foot space and properly knock out the shadows--making the art for sale dazzle. It continues to amaze me that many artists do not utilize light--a valuable tool in...

Knock on Wood

Wood is funny stuff. While it would seem easy to photograph, it is actually rather tricky. Wooden crafts are all over the map when it comes to contrast, tone and shape. In fact, the starting place to decide how to light a wooden object is to look at...

What's An Ideal Lighting and Booth Set-Up

Retail shoppers, on the other hand, are shopping for fun, whether they're buying a gift or something for themselves. They are looking for a shopping experience, and it's your job to deliver one if you want the sales. This display will benefit from...

A Jewelry Maker's Portfolio

Save time and energy, document successes and be ready to share your talent at a moment's notice with a jewelry maker's portfolio. What is a jewelry maker's portfolio? Simply put, it's a collection of work designed to display artists' talents and...

Submit Stronger Jury Photos and Create More Effective Promotions

The word "resolution" has several different meanings in photography and while they are interconnected they can be downright confusing. There is lens resolution in lines per millimeter (lm), printer resolution in dots per inch (DPI), and pixel per...

Are you a Hobbyist or in Business?

It's all well and good to say that artists need to be businesslike rather than bohemian, but those who want the Internal Revenue Service (IRS) to accept work-related deductions on their federal tax returns do not have a choice. If the IRS believes...

Showing Customer Appreciation as a Beading Business Owner

Although Christmas time is often referred to as the season of giving, there's no rule that says you can't show your appreciation for your customers prior to the end of the year. As a beading business owner, you know how tough things can get,...

Sheep of Fools

As readers of my column know, I've been clearing out my home and art studio as we prepared for our move to California. Most people describe their homes as X number of bedrooms and baths. We describe ours in terms of storage space--2.5 attics, 2...

Flight of Fancy

Launching a business--spearheading a new direction in one's life--can be scary. Taking that leap of faith into the big, bold, beckoning unknown is like a bird learning to fly for the first time. It's a major step forward: hopping off that familiar...

Tips for Booth Etiquette

You're right: Compliments are great for the ego bank but don't help the bottom line of the bank account. One obvious way to make sure your booth gets attention is for you to be in it and attentive to the buyers in the aisles. No books, electronics,...

The Art of Hanging Your Art

There is often no display method that is more effective for showing your work than hanging it. It generally takes less display equipment and cost to hang work. It requires less set-up time, not to mention that hanging displays have many advantages...

Redesigning Your Beading Company's Website to Drive More Sales

You might initially have a viable, efficient website for your beading company. However, as time goes on, you may want to think about tweaking your jewelry-making supplies or handmade jewelry site in order to cater to changing trends. Although you...

What to Wear, What to Wear?

Dress for success is the simple answer to your question! Whether a high-end or low-end show, in my book, the rules are the same. Remember you're not a guest at the shows or there to just to have a good time--you're working and your goal is to sell...

Making Your Beading Website a More Social Place

In this day and age, it's important to take advantage of the social media scene as an entrepreneur, whether you're selling wholesale beading or jewelry-making supplies. However, driving sales during a difficult economy will take more than just...

Capture the IT Factor

Here's how a model can turn your ordinary product shoot into a shooting star! The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or...

Ignite Your Image with Instagram

Vanessa Lauria creates handwoven accessories and scarves under the name Pidge Pidge. She's been in business for ten years and said, "My goal is to make beautiful one-of-a-kind art that you can wear." Lauria's Instagram (@hellopidgepidge) is a...

Perfecting Your Jury Submissions

Putting together a jury submission package can be pretty nerve wracking. You have to edit down a year of work to just a few images, and you can begin to worry that, whatever you choose, some juror will not like them. It is the old story of obsessing...

Booth Makeover

Thank you to everyone who applied for the chance to have your booth made over. Though there were many entries, I could only choose one. Some of yours were actually too good and didn't warrant the changes you desire! I chose Kelly Morgen Jewelry for...

Business Tips A to Z

The mission of is to inform, instruct, and inspire both the beginning and the established professional craftsperson and crafts retailer. Here are some of the best insights from this past year. New designs are really key to driving sales. I have a...
73 Resource(s) Found
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Results Per Page: 20 50 100