Results for: kwsmptart

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Selling at Retail Shows

Displaying and selling your jewelry at a public, retail bead or craft show is a great way to do business. Exposure at shows not only offers the possibility for making quite a bit of money in just a few days; it can also bring in new clients, produce...

Low-Budget Dazzle

It takes approximately 1,000 watts of bright white light to illuminate a 10-by-10-foot space and properly knock out the shadows--making the art for sale dazzle. It continues to amaze me that many artists do not utilize light--a valuable tool in...

Flight of Fancy

Launching a business--spearheading a new direction in one's life--can be scary. Taking that leap of faith into the big, bold, beckoning unknown is like a bird learning to fly for the first time. It's a major step forward: hopping off that familiar...

Inexpensive Accessories that Improve Photography

Digital cameras are amazing photo systems that come with a wide-range zoom lens and the ability to shoot at various ISO speeds, under a variety of lighting conditions and even in black and white. They are complete unto themselves, which makes them...

Customize Your Settings

Besides writing columns about photography and working for a couple of photo Websites, I am the resident photo expert at www.wholesalecrafts.com. The site is a meeting place for craftspeople and crafts buyers and my job is to answer questions that...

Making Your Beading Website a More Social Place

In this day and age, it's important to take advantage of the social media scene as an entrepreneur, whether you're selling wholesale beading or jewelry-making supplies. However, driving sales during a difficult economy will take more than just...

Pushy or Persuasive

There's pushy-pushy and gentle-guidance pushy. Our job is to find the perfect balance between being persuasive, but not arrogant or annoying. Remember the saying, "The customer needs to come first." This must include the way we approach them and the...

Planning a Store Layout to Attract Customers and Drive Business

Once you have finalized the location of your new beading business, the next step is to begin thinking about the layout of your store. If you have chosen to place your store in a rented building, as opposed to basing your business at home, your...

Business Tips A to Z

The mission of is to inform, instruct, and inspire both the beginning and the established professional craftsperson and crafts retailer. Here are some of the best insights from this past year. New designs are really key to driving sales. I have a...

Knock on Wood

Wood is funny stuff. While it would seem easy to photograph, it is actually rather tricky. Wooden crafts are all over the map when it comes to contrast, tone and shape. In fact, the starting place to decide how to light a wooden object is to look at...

Tips for Booth Etiquette

You're right: Compliments are great for the ego bank but don't help the bottom line of the bank account. One obvious way to make sure your booth gets attention is for you to be in it and attentive to the buyers in the aisles. No books, electronics,...

Submit Stronger Jury Photos and Create More Effective Promotions

The word "resolution" has several different meanings in photography and while they are interconnected they can be downright confusing. There is lens resolution in lines per millimeter (lm), printer resolution in dots per inch (DPI), and pixel per...

Tell Your Story with Videos

When I was 12, I made an epic 10 second-long stop-motion animated movie using toy construction workers who pushed large alphabet blocks around to form the words "THE END." I used my father's 8 mm Bolex movie camera which could be set to take movies...

Are you a Hobbyist or in Business?

It's all well and good to say that artists need to be businesslike rather than bohemian, but those who want the Internal Revenue Service (IRS) to accept work-related deductions on their federal tax returns do not have a choice. If the IRS believes...

What's An Ideal Lighting and Booth Set-Up

Retail shoppers, on the other hand, are shopping for fun, whether they're buying a gift or something for themselves. They are looking for a shopping experience, and it's your job to deliver one if you want the sales. This display will benefit from...

ABC's of Print Advertising

can be defined as the act or practice of calling public attention to one's product, service, or need, and is typically a paid announcement. Print advertising is placing that announcement in a magazine, newspaper, flyer, postcard, or essentially...

Booth Makeover

Thank you to everyone who applied for the chance to have your booth made over. Though there were many entries, I could only choose one. Some of yours were actually too good and didn't warrant the changes you desire! I chose Kelly Morgen Jewelry for...

Sheep of Fools

As readers of my column know, I've been clearing out my home and art studio as we prepared for our move to California. Most people describe their homes as X number of bedrooms and baths. We describe ours in terms of storage space--2.5 attics, 2...

What to Wear, What to Wear?

Dress for success is the simple answer to your question! Whether a high-end or low-end show, in my book, the rules are the same. Remember you're not a guest at the shows or there to just to have a good time--you're working and your goal is to sell...

Showing Customer Appreciation as a Beading Business Owner

Although Christmas time is often referred to as the season of giving, there's no rule that says you can't show your appreciation for your customers prior to the end of the year. As a beading business owner, you know how tough things can get,...
75 Resource(s) Found
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