Results for: kwsmsyjart

72 Resource(s) Found
Page 1 of 4

Results Per Page: 20 50 100

Retail Marketing

When running a craft business, there are two basic divisions in sales type: retail (selling directly to the customer) and wholesale (selling to a middleman, who sells to the customer). It's entirely possible to do both, of course. But, the common...

Is the Price Right?

Having a well-thought-out pricing strategy is fundamental to the success of your retail business. It drastically affects the sales of your merchandise, the satisfaction of your customers, and the health and profitability of your business. There are...

Wholesale 101

You have worked hard and have a great product line priced to sell and provide a profit, your line sheet is in order, and you are ready to contact shops and write orders. Now the big obstacle looks you straight in the eye--how do you find and...

Twitter 101

Many small craft businesses are beginning to explore the potential of social networks as marketing tools. One of the biggest of these is Twitter, with over 14 million users in the United States alone. Twitter is a website which allows you to write...

Making the Leap

Jennifer Marie Hofmann has been making soap since 2009. It all started with one batch of soap and she couldn't stop. Fascinated by the science of soapmaking, she found it was the design possibilities that captured her love for the craft. She...

Public Art Commissions

The process of applying and being accepted for a public or private art commission is long and involved but, once it is over, the artist can concentrate totally on his or her artwork, right? Unfortunately, the end of one stage simply means the...

Stay Profitable by Improving Your Product

Let's say you've been blessed with a successful craft business. Through your hard work, business smarts, cooperative customers, and a superior product, you've "arrived." Congratulations! Numero uno is to listen to your customers. They're the ones...

Recession or Opportunity? How Street-Smart Craftspeople Build Successful Businesses

It's a scary time to be a craftsperson. The economic news continues to be gloomy, which doesn't bode well for those of us trying to either make a living or supplement our income through our crafts. But it's not all bad news. Remember, while...

Selling Your Jewelry: Price-Per-Wear Concept

Are customers admiring your jewelry, but walking away after they look at the price tag? The concept offers a simple approach to looking at the price of jewelry over its lifetime, thereby lowering the price tag in the consumer's mind. Here's how...

12 Tips for Retail Craft Sales

It would be nice if we could just stay in our cozy studios and not have to work on sales and marketing chores. However, the necessity for income requires us to sell our products to someone, whether that sales process is wholesale or through direct...

Don't Be a "Used Car" Craftsperson

I don't know about you, but I dread the thought of purchasing a used car, because I don't like dealing with used car salesmen. I can hear the howls of protest against my blanket condemnation of all the good, decent, ethical, hardworking used car...

Jewelry-Making: A Most Recession-Proof Business

Want to know a secret? The jewelry-making business is one of the most recession-proof businesses there is. When the economy goes into recession, people seek entertainment, but they also look for security by investing in items of value and beauty...

Where to Sell Your Jewelry

Taking the leap from making jewelry for your own enjoyment to selling it for income is something that crosses the minds of most jewelry makers. This leap, however, can be a scary one unless you're armed with good information and tips from others who...

Pushy or Persuasive

There's pushy-pushy and gentle-guidance pushy. Our job is to find the perfect balance between being persuasive, but not arrogant or annoying. Remember the saying, "The customer needs to come first." This must include the way we approach them and the...

Wholesale or Consignment

What's the difference between selling jewelry wholesale versus selling on consignment? Jean Campbell, founding editor of Beadwork magazine explains: When you sell your jewelry wholesale, you sell it outright to a shop owner. They usually buy it from...

Stop Stealing My Shows!

Now to the real issue here--maintaining your integrity and protecting your brand. You clearly are taking care of the ethics we associate with a well-run business. In sports, the fastest runner wins the race. In our business, the most creative mind...

Selling Wholesale to Retailers

he one thing that has been critical to running a successful creative business is a professional wholesale line sheet, or a listing of products that includes photos, descriptions, wholesale pricing information, and policies. Yes, you do need one if...

C: Closing a sale

Help them by using sensory techniques. If possible, place the object being considered in their hands. This not only offers touch, but a sense of ownership, which you should encourage. Say, "Your new earrings will look wonderful with that outfit."...

Discover the Black Pearl

A little bit of luck, a whole lot of skill, and a strong will to succeed was the magic potion needed for the husband-and-wife team of Eric and Mikkeline Hicks to make it in the wholesale jewelry world. Six years ago, the couple began a handmade...

The Struggle is Real

How often do you toil over pricing your handmade products? Finding your profit ''sweet spot'' involves a thorough evaluation of the cost of materials, your time, and artistic value. It's a judgment call unique for every artist and craftsperson, but...
72 Resource(s) Found
Page 1 of 4

Results Per Page: 20 50 100