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Is the Price Right?

Having a well-thought-out pricing strategy is fundamental to the success of your retail business. It drastically affects the sales of your merchandise, the satisfaction of your customers, and the health and profitability of your business. There are...

Twitter 101

Many small craft businesses are beginning to explore the potential of social networks as marketing tools. One of the biggest of these is Twitter, with over 14 million users in the United States alone. Twitter is a website which allows you to write...

Public Art Commissions

The process of applying and being accepted for a public or private art commission is long and involved but, once it is over, the artist can concentrate totally on his or her artwork, right? Unfortunately, the end of one stage simply means the...

Wholesale 101

You have worked hard and have a great product line priced to sell and provide a profit, your line sheet is in order, and you are ready to contact shops and write orders. Now the big obstacle looks you straight in the eye--how do you find and...

Making the Leap

Jennifer Marie Hofmann has been making soap since 2009. It all started with one batch of soap and she couldn't stop. Fascinated by the science of soapmaking, she found it was the design possibilities that captured her love for the craft. She...

Retail Marketing

When running a craft business, there are two basic divisions in sales type: retail (selling directly to the customer) and wholesale (selling to a middleman, who sells to the customer). It's entirely possible to do both, of course. But, the common...

12 Tips for Retail Craft Sales

It would be nice if we could just stay in our cozy studios and not have to work on sales and marketing chores. However, the necessity for income requires us to sell our products to someone, whether that sales process is wholesale or through direct...

Online Pricing; Representing a Local Artist; and Adaption to the Economy

The Internet has been a great leveler of the prices craftspeople charge for their work. In the past, work was sold from studios or at shows and in the shops that carried the work. This meant that as long as there was no competition with local shops,...

Where to Sell Your Jewelry

Taking the leap from making jewelry for your own enjoyment to selling it for income is something that crosses the minds of most jewelry makers. This leap, however, can be a scary one unless you're armed with good information and tips from others who...

Start Small, Think BIG

I'd suggest you start small, but think big. Build your line and brand one small step at a time. You'll probably want to begin by selling your work at retail. Further, I think it makes sense to choose shows that take place within driving distance of...

Wholesale or Consignment

What's the difference between selling jewelry wholesale versus selling on consignment? Jean Campbell, founding editor of Beadwork magazine explains: When you sell your jewelry wholesale, you sell it outright to a shop owner. They usually buy it from...

The Struggle is Real

How often do you toil over pricing your handmade products? Finding your profit ''sweet spot'' involves a thorough evaluation of the cost of materials, your time, and artistic value. It's a judgment call unique for every artist and craftsperson, but...

Get Your Juices Moving

Teaching others how to create--that's Alissa Henrickson's outlet. "We all work for our art. It's a labor of love," says Henrickson. "No one is an artist overnight." Henrickson is the owner and founder of Creative Juices Artisan Shoppe, located in...

Recession or Opportunity? How Street-Smart Craftspeople Build Successful Businesses

It's a scary time to be a craftsperson. The economic news continues to be gloomy, which doesn't bode well for those of us trying to either make a living or supplement our income through our crafts. But it's not all bad news. Remember, while...

20 Ways to Sell More Product From Your Website

Maintaining an effective and efficient e-commerce presence is often a daunting task for small and mid-size retailers. The following guide aims to break this challenging endeavor down into five easy-to-manage functional areas. If these are...

C: Closing a sale

Help them by using sensory techniques. If possible, place the object being considered in their hands. This not only offers touch, but a sense of ownership, which you should encourage. Say, "Your new earrings will look wonderful with that outfit."...

Capture the IT Factor

Here's how a model can turn your ordinary product shoot into a shooting star! The idea of marketing via a pretty smile goes back to the beginnings of commerce. I bet that by the Middle Ages craftspeople were already using a good-looking son or...

Selling Your Jewelry: Price-Per-Wear Concept

Are customers admiring your jewelry, but walking away after they look at the price tag? The concept offers a simple approach to looking at the price of jewelry over its lifetime, thereby lowering the price tag in the consumer's mind. Here's how...

8 Proven Ways to Sell Your Craft

So you've created a beautiful craft and now you want to sell it. Congratulations! You've taken the first step from being a hobbyist to being a business owner. But selling your crafts is much more than just throwing your product on a shelf at a craft...

Improving Customer Loyalty for Your Beading Business

As a beading business owner, you may already know that there is a niche for your company before launching it. Oftentimes, demand is a big reason why individuals get into the entrepreneurship field--aside from passion, of course! However, just...
72 Resource(s) Found
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Results Per Page: 20 50 100