Pantone Color of the Year 2018 - Ultra Violet

The color experts at Pantone, also known as the authority on color, choose a new hue each year to be a symbolic representation of what's happening in our world. The forecasted Pantone color of the year expresses mood and attitude, providing designers with a color guide from which to design and draw inspiration.

The Pantone color of the year "has come to mean so much more than 'what's trending,' ... it's truly a reflection of what's needed in our world today," said Laurie Pressman, Vice President of the Pantone Color Institute. For 2018, the world needed diversity.... read full article

Designing with Pantone Color of the Year

In the natural world, purple is a rarity, making purple hues such as ultra violet provocative. For centuries, purple has been a color powerfully associated with luxury and royalty. As technology advanced, purple began to become associated with energy and the cosmos, but the color never lost its connection to spirituality or supernatural mystique. Ultra violet unites all connotations of purple into an evocative shade that reminds us of magic yet science, of individuality yet our interconnectedness.

View design inspirations featuring the ultra violet Pantone 2018 color of the year in the Gallery of Designs


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