How to Sell Your Handmade Jewelry Through Shopify
From the Fire Mountain Gems and Beads® Collection
Are you looking to sell your jewelry through your own online store? Shopify might be exactly what you need, and millions of businesses around the world agree.
Shopify is an increasingly popular e-commerce software, advertised as an all-in-one solution. Its cloud-based software is packed with powerful features like cross-platform capabilities, insightful sales tools and a beginner-friendly interface to make managing an online store easier than ever. Explore this informative overview to help you decide if Shopify is the right choice for your jewelry-making business.
Setting Up Shop
Making a Shopify store is very straightforward. It's so easy that you can create, design and launch your jewelry store in a single day with no technical knowledge required! All it takes is an email address, a shop name and some other basic information to start your 14-day trial. This trial is a great, low-risk way to explore the features of the program before committing to one of Shopify's three subscription plans. Multiple pricing options mean that, whether you're taking the first leap into online sales or ready to advance your company's established digital presence, you're likely to find a plan that fits both your needs and budget.
Once the technicalities are taken care of, it's time for the fun part! Choose from over 70+ free and purchasable website themes to start defining the look of your storefront. Use a template or freely drag-and-drop products, text boxes, pictures, buttons and more to build your site and make it your own.
Analytics and Marketing Tools
Knowing how your customers interact with your website is a key pillar in growing your business. Shopify allows you to view recent activity analytics to gain insight into your visitors and evaluate your business's performance.
Dive deeper into the data with generated reports that evaluate detailed information on sales, customer preferences, marketing reach and more. This helps you cater to fashion trends, create more of your hottest jewelry designs and take a look at who is viewing your products.
You can promote your products with marketing campaigns through the numerous tools on the Shopify hub page. Easily compose emails with ready-made designs in Shopify Email. Set a daily budget and then let specialized technology run strategic campaigns with Google Smart Shopping. You can even use Shopify to choose an audience of ideal shoppers through Facebook Ads. If you start to feel like your marketing is spread too thin or that one specific outlet isn't working, take out the guesswork and improve your campaigns with Shopify's dashboard reports.
If you're looking for a simpler solution with fewer numbers and more narrative, start a blog. Shopify has built-in blog features so you can write, edit and publish blog posts in your admin panel. Blog posts work wonders for both your brand and your online store. They embellish your brand's story, illustrate your creative journey and offer insight into your process. This personal connection can help to strengthen the appeal of your products and increase their value in the customer's eye.
Ways to Sell
In Person: Your Shopify subscription will automatically grant you access to Shopify POS. This point-of-sale system is accessible on your smart device and allows for easy in-person sales. You'll be able to process transactions and credit card payments at pop-up shops, bazaars or a brick-and-mortar store. Your online store and POS system are synced for seamless inventory and sales tracking.
On Social Media: Turn followers into customers with Shopify's social media integration. Instagram is one of the most popular outlets for this feature. Normally, Instagram posts are un-clickable pictures, but with Shopify you can easily monetize your posts with clickable links. A small icon will appear in the corner of your post that takes customers directly to your products page.
Digitally: Shopify has built-in digital product features to help you sell downloadable merchandise such as patterns, videos, tutorials, e-books and more. Take these features a step further by selling tickets customers can use to access virtual classes, live events, Q-and-A's and more.
Pros and Cons
Shopify is an excellent option for many merchants, but it may not be for everyone. Here's a brief overview of the reasons so many merchants have chosen Shopify as well as an honest list of potential downsides.
Pros:
+ Easy to use
+ Low startup cost
+ Cross platform integration
+ In-depth analytics and sales tools
+ Sell in person and online
+ 24/7 technical support
+ Modern, eye-catching themes
+ Physical, digital and virtual product options
+ Three price plans
Cons:
- Limited advanced features
- Transaction fees
- Potentially costly add-ons
- Limited specialized functionalities
Please visit Shopify.com for complete and current information on pricing, benefits and more.
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