Boost Your Beaded Jewelry Sales Part 1: Create Marketing Materials that Convey FUN!
''How do I sell more of my handcrafted jewelry?'' is a frequently asked question in the online Fire Mountain Gems and Beads Ask the Experts. David Weiman, Ask the Experts jewelry marketing and sales contributor, has put together a 5-part series to help address this popular topic. In Part 1, David explains the key ingredients to creating great marketing materials.
Fire Mountain Gems and Beads' online Ask the Experts brings you design tips and information from jewelry-industry professionals. You'll find new question and answers on jewelry-making posted daily, so be sure to check back often for valuable information.
||Go to any bead show, bead shop or home jewelry party, and you'll hear lots of laughter and see people enjoying themselves.
That's because bead jewelry makers and customers like to have fun and are passionate about beads. And that enjoyment can draw new clients to you and keep existing clients coming back over and over again.
So, how do you convey that ''fun'' in your marketing materials? Here are a few ideas:
Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry, The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry (all available through Fire Mountain Gems and Beads). A free newsletter on selling handmade jewelry is available at his website: www.MarketingJewelry.com
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