Selling Your Jewelry: Price-Per-Wear Concept
Are customers admiring your jewelry, but walking away after they look at the price tag?
The Price-per-Wear concept offers a simple approach to looking at the price of jewelry over its lifetime, thereby lowering the price tag in the consumer's mind.
Here's how the Price-per-Wear concept works:
Have customers think in terms of how many times they will wear a particular jewelry piece and spread out the price of the piece over the number of times they will wear it. For example, if a customer is considering purchasing a $50.00 necklace and can envision wearing it 50 times, then the actual price of the piece is only $1.00 per wear.
This Price-per-Wear sales technique can help consumers justify the price of a particular piece of jewelry and works especially well for timeless pieces that can be worn over and over again, and even passed down to future generations.
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