Setting Long-Term Goals to Find Success as an Entrepreneur


Regardless of whether you intend on keeping your small business intimate and personal or growing to compete with large corporations, business goals are a must. Even small beading business owners can increase their risk for failure by neglecting their responsibility to create a plan before launching their company.

Setting Long-Term Goals to Find Success as an Entrepreneur

A list of goals can help you stay on track.

Data collected from the 4th Annual Staples National Small Business Survey shows that 80 percent of the 300 participants did not have goals in place, according to Inc.com. Approximately 77 percent of the small business owners surveyed said they had not reached their vision for their company.

You may have big dreams as a beading business owner, but the chances of them coming to fruition will depend on how much organizing and planning you do beforehand. It can seem like a frivolous waste of time to set aside a moment to create goals. However, doing so can help you stay on track, whether you are an amateur or experienced entrepreneur.

First, you will need to develop long-term goals. When considering long-term objectives, give yourself an average of five years to complete them. This time frame will relieve any pressure from you, allowing you to focus on other aspects of your business.

Your long-term business goals should tie into the overall mission of your company. They should translate into what you wish to achieve throughout the lifespan of your business and help you improve as an entrepreneur. Maria Marshall, a small business researcher from Purdue University, says that most long-term goals will fall into these categories:
  • Social
  • Profit
  • Service
  • Growth
Social goals will be centered around how you can give back to the community once you establish your small beading business in the industry. Profit objectives will be focused on how you can drive revenue and increase your overall bottom line within a certain time frame.

Don't forget to focus on service when it comes to your list of goals as well--customer service is the key to maintaining a good company reputation, as well as keeping clients coming back for more. Service should be one of your top priorities, as well as a priority for your employees as they strive to make sales.

Growth goals should be based on how and when you intend you expand your business. Setting these objectives gives you an opportunity to devise a viable plan to grow your company later down the line. You may be able to achieve these goals through hiring employees, attracting investors or increasing your production rate.

"When you think about why the company is there in the first place, goals take on a whole different meaning," Bill Baren, a business coach and founder and president of Bill Baren Coaching, told the news source. "There's more energy behind them. They don't feel forced."

Once you have created a set of long-term goals for your small beading business, the next step is to devise a way to reach these objectives within a reasonable amount of time. First, try to be concrete when looking over your goals. Make sure they are all actionable and your business doesn't depend on whether you finish them within a certain time frame.

To take it one step further, create a list of measures that need to be taken to meet your objective. A step-by-step list and detailed plan that includes employees who need to be involved can help you achieve success at a faster pace.

Next, put a dollar amount on each long-term goal on your list. Giving yourself a limit on how much to spend on an objective can make sure that you aren't sacrificing the financial stability of your small business along the way.

Make sure that all of your goals have a defined date after you have hammered out all of the details. Instead of estimating that it should take you three years to complete, set an actual day, month and year to finish your goal. Doing so will remind you to consider your objectives to be an obligation rather than a rainy day chore.

Finally, don't get down on yourself if you feel that you will not be able to complete all of your long-term goals according to your time frame. Although finishing an objective can be rewarding, staying on top of your priorities can be just as beneficial to your company. Being goal-oriented can also help you grow as an entrepreneur.

If you have set challenging goals for yourself, make sure you have the resources you need to give you the opportunity to eventually complete them. This will relieve you of stress as well.

"Look at a long-term goal as an initiative," Baren told the news source. "If you're constantly calling them goals, people will say they've heard it before. [To them,] it will feel like a marathon. Sometimes, a goal needs to be positioned as something bigger."

The U.S. Small Business Administration reports that small businesses employ more than half of private sector employees. Entrepreneurs are crucial to the operation of the economy as a whole, and you can play a role in the industry's impact through meeting your company goals.


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