Developing an Advertising Plan to Brand a Company Name

You might be confident in the beads and jewelry that you're selling through your business, but by failing to properly advertise to your target market, your entrepreneurial efforts can fall short. Advertising your services and products to consumers is the first step toward branding your company name and finding success, according to the U.S. Small Business Association (SBA).

When done correctly, advertising can result in a steady profit. There are a number of benefits to investing in a strong marketing plan, and these are just a few:
  • Advertising properly can improve your reputation
  • You can slowly build sales to boost your bottom line
  • You can establish your distinct identity as a business
  • Advertising can remind consumers of your goods and services
One advantage to advertising as a small business owner is the control you have over your strategy. Unlike working in the realm of public relations, you can work within the specifications you have set for your company. This may mean advertising your goods at a certain place during a specific time of the year.

Advertising also allows you to be consistent. Sticking to one strategy or method will help you brand your company and make your name more prominent among consumers. Consistence can be the key to keeping a steady flow of customers.

Although advertising is a worthwhile tactic, it comes with its setbacks as well, according to the SBA. Marketing takes time and patience from small business owners. Inexperienced entrepreneurs may want to enlist the help of a professional to get through the initial hurdles of advertising.

Persistence is another key to the success of advertising. Many people are quick to give up after their first campaign falls flat. However, sticking with the plan can pay off for those who are patient. Long-time efforts may also trigger recognition for you and your company.

Advertising can help you reach out to potential customers.

When you're ready to establish an advertising plan for your beading business, start by designing the framework. Determine a purpose for your advertising program, whether it be to draw in new customers or promote a certain product. Set measurable goals for your campaign to work out the kinks throughout the advertising process.

As you are creating an advertising plan, you will also need to determine how much money you have to spend on your campaign. You can do this by calculating your expenses, income and sales projections to decipher what fits within your budget. Many companies spend very little on advertising, while others choose to spend up to 10 percent of their gross income, according to the SBA. Try not to let your competitors' tactics influence your decision as you make your plan.

Once you have created a basic outline, you can begin filling in the details. Hone in on your target market to figure out where you will place your advertisements. For instance, a restaurant may place ads in regions where residents frequently dine out, such as in a city.

Identify your competition while running through the details of your plan as well. Making note of what your competitors' advertisements strategies lack can help you take advantage of their weaknesses.

Don't forget to focus on the benefits of your products and services as well. Acknowledging the unique aspects of your business can help consumers understand the advantages of the items you are selling. In the end, this can help you develop a more effective advertising tactic.

Once you have finished honing in on the details of your plan, make education a priority. Seek out informational resources on current industry and economic trends to brace yourself for entering the field. By arming yourself with additional knowledge, you can increase your chances of avoiding amateur mistakes.

Prior to putting your advertising plan in action, keep these things in mind:
  • Advertising cannot make up for poor customer service
  • Advertising will not help you sell useless products
  • A plan cannot help you solve profitability issues
  • Advertising will not create an instant customer base
This does not mean you should avoid creating an advertising plan altogether, but the SBA says that all entrepreneurs should be mindful of advantages and disadvantages alike.

To make the most of your plan, remember to use all of the mediums available to you. Reach out to newspapers, radio stations and television stations alike. If your budget is small, consider posting paper advertisements to launch your campaign.

Co-sponsoring local events held by nonprofit organizations and charities can help you get your name out to large groups of people as well. Not only will you likely be assisting with a good cause, but you will be boosting your notoriety.

Persistence and faith in your advertising blueprint will help you make a name for yourself in the industry and stay in the race against competitors.