Using Mobile Marketing to Propel your Beading Business

Most beading business owners know how essential it is to create an online presence. With the wide variety of social networking sites available to you, there's no excuse not to become web-savvy for the sake of your company. However, one thing that is just as common as the Internet is mobile phones.

You will rarely come across a person who does not own a cellular phone--people all over the world have phones for one reason or another. Oftentimes, it's to stay connected to friends and family. However, many people are now investing in smartphones to keep in touch with work and the outside world on their down time.

As an entrepreneur, it's your job to make sure your beading business is always up to speed with competitors. This means taking advantage of things such as the Internet and mobile world to gain an edge in the industry.

Although it can be intimidating to begin advertising on a new platform, mobile marketing can be beneficial to your company in a number of ways. By creating a foundation in the mobile world, you may be able to reach out to potential customers. Think of the people who may not be into social networking, but constantly have a smartphone on them to keep up with their favorite companies.

Having a presence in the mobile market can also help you retain clients over time. By making yourself available to your customers, they will be likely to go back to you for your goods and services.

When you begin to develop a mobile marketing strategy, there are a few things you can keep in mind to make sure you're making the most of the opportunity. First, remember you must create a mobile program that meets the demands of your customers. It's easiest to make an application to provide users with updates on your beading business. However, try to think about what else you can offer them.

Brainstorm and come up with ideas that are outside of the box: consider incorporating coupons or even a game into your program for users. Remember, the more features available to your clients, the more likely they are to rely on your application.

Next, consider launching weekly newsletters or membership emails through mobile marketing. Many people use their phones to check their inbox on the go. For this reason, you can capitalize on the opportunity to reach out to your clients, no matter where they may be.

In order to do so, you will need to make sure your emails are mobile friendly. They are no use to those who have signed up for your membership unless they can read them on their phones. If you need help in creating a viable alternative to you standard online newsletter, consider consulting a professional to help you with the computer coding.

Another portion of the mobile market you can get into is text messaging. Although many people use their smartphones to access the web, nothing is more reliable than a good old text message. As a beading business owner, you can offer customers to sign up for text message alerts about your company as it continues to grow. Although not everyone is keen on the idea of signing up for these type of programs, it can be beneficial to those who are thinking about investing in your business.

If you operate your company out of a specific office, consider using location-based services as well. Websites such as Foursquare now allow individuals to ''check in'' to spots that they visit on a regular basis. This can give you additional information as to where your customers are coming from at little or no fee.

Although no one likes being hounded with advertisements, it's wise to set up a method to keep track of how your mobile marketing campaign is paying off. On your smartphone application or at the end of your email newsletter, consider making a plug to encourage people to sound off on what they think about your efforts. ''How are we doing?'' or generic feedback links don't have to be right in the user's face, but slipping it in at the end of an email or at the bottom of the application can pay off over time. Allowing customers to write reviews on your programs can also provide you with constructive criticism.

It may seem like a time-consuming investment, but mobile marketing can do wonders for your beading business and help you reach out to potential customers. In turn, making the effort to move into the mobile world can propel your company's growth and boost your overall bottom line.