Improving Customer Retention Through Your Beading Business Website



There are a number of ways to increase sales for your beading business through the Internet. Not only is maintaining your physical storefront important, but keeping up with your virtual storefront can improve customer retention.

However, not all is as easy as it seems when it comes to selling goods on the web. You might have the most lavishly decorated site on the Internet and still find it difficult to keep customers coming back to your beading business. If this seems to be a reoccurring problem for you, take some of these tips from Entrepreneur.com into consideration.

1. Snap better photos. When it comes to jewelry, people want to know exactly what they're buying so they can picture it on themselves. If you have low-quality photographs of your merchandise on your website, you might be making it harder for consumers to make a decision on whether to purchase your beading jewelry or jewelry-making supplies.

Put yourself in the customer's shoes: would you want to buy a bracelet if you can't picture it on your wrist? If you're making it difficult for individuals to shop through your poor quality photos, it might be time to upgrade your camera. When it comes to jewelry, flashy sells. Keep this in mind, along with vivid colors and contrast, to bring more customers to your website.
Improving customer retention through your small beading business website

2. Try hover ads. One of the biggest annoyances when it comes to online shopping is pop-up advertisements. Many browsers have even gone as far as to develop pop-up blocking extensions to give users less hassle when they surf the web.However, this can naturally hit sales hard when it comes to operating a business online. Blocked pop-up ads means less chances of individuals clicking, thus the drop in potential sales. If you want to continue to drive business through this method, one option is to use hover ads. These type of advertisements don't fall victim to standard pop-up blocking filters and reduce the annoyance on website visitors. Individuals are not forced to click on the ads, but can do so if they find them interesting by hovering over the image.

3. Phrase it right. It may seem like a simple concept, but too often entrepreneurs fail to make the consumer a priority when developing their website. One of the most common mistakes is to use the first person when addressing products and services. Using "I" or "Me" can make it difficult for site visitors to relate to the goods you're trying to sell.

Instead, make your website welcoming and inclusive by using the second person. A phrase such as, "This bracelet would look fabulous on you!" as opposed to, "This bracelet looks fabulous on me!" can make a customer feel more inclined to purchase your goods. To go the extra mile, take your specific target market into consideration.

Once you understand the dos and don'ts when it comes to increasing Internet sales, Inc.com recommends focusing on how to get your customers to keep coming back to you. It's one thing to draw in interest from potential clients, but it's another to bring them into your category of loyal patrons.

One way to get customers to keep coming back to your beading business is to offer special discounts on your website. Customers who recognize the potential savings may be more likely to return to your site on a regular basis to attempt to cash in on these deals. Another method to improve customer retention is to offer an email list that includes insider information on changes to your business as it grows. Branching off of the previous idea, you can also include special discounts to those who sign up.

To regularly drive traffic to your website, remember to keep your content fresh. It's important to keep visitors up to date on all that you have to offer, as well as any new goods that have been put up for sale. Place your newest jewelry or supplies at the forefront of your website to give visitors something different to look at every time they visit. Even if they don't buy it, you'll be letting them know that you care about keeping them in the loop in regards to what you have to offer.

Although it may seem like a lot to take into consideration, going the extra mile to improve customer retention can pay off for your beading business in the long-run - literally. Taking the time to put a little extra effort into your website can also help you maintain your overall bottom line. 


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