Creating a Memorable Slogan for Your Beading Business

Once you're ready to launch your beading business, it's important to determine all the ways in which you intend to market your products. Hiring an advertising team is a great place to start, but there are some things you just have to do yourself, such as creating a slogan.

Although you might not see yourself as the most creative person in the world, that little silly jingle that you come up with to help consumers remember your name can pay off in the long run. Not only are slogans an efficient way to get customers familiar with you, but they can be effective when pushing the overall message of your beading business.

An advertising professional can help you with creating a slogan.

If you don't feel comfortable with your ideas for a slogan, there's no sense in doing it alone: recruit the help of others for assistance. A marketing professional can help you craft an efficient slogan to get you started. Over time, you will have the opportunity to play with your catch phrase and change it if you want to.

An individual who has experience in this aspect of advertising can also help you understand what does and doesn't work. Some common downfalls of slogans is they're too wordy or fail to convey the message of the business. A professional can help you make sure you don't make these mistakes right off the bat.

Remember to open yourself to second opinions as well. There's no better way to test your slogan than with friends and family members, who serve as a perfect sample group for the average consumers. Receiving this type of insight can increase your chances of finding success with your slogan early on.

Here are a few things to consider when creating a slogan for your beading business for the first time:
  1. Rhyme and ring. Some of the most successful slogans out there on the market are well-known because they incorporate a little jingle to entice consumers. Regardless of how annoying you think your slogan may be, just keep in mind that the point is to get customers to remember it. If it's catchy enough that consumers find it stuck in their heads, you've done your job.

    Think about the words you choose when attempting to create a slogan with rhyme and ring as well. For instance, alliteration can be beneficial in making your catch phrase more entertaining and fun to say.
  2. Conveying your company message. Although it may seem too straight-forward to be effective, some of the most successful slogans on the market depict what the business can do for the consumer. As a result, customers have a basic understanding of what the company offers, which may lead them to be inclined to seek their services in the future.
  3. If you choose to take this route when creating a slogan, remember to keep your message short and sweet. Use words that anyone can understand to avoid confusion. Simple adjectives are effective in this instance and can go a long way when promoting all of the good that can come from your beading business.
  4. Including your company name. Although not everyone chooses to go this route, including the name of your beading business can be beneficial, especially if you're new to entrepreneurship. A slogan that includes your name can help consumers become familiar with you and learn to instantly recognize your company. In turn, you can increase the chances of your business growing at a faster rate.
  5. Customer satisfaction. If you want to make sure that consumers know that you're a reliable beading business, consider including a guarantee in your slogan. For instance, you could mention customer satisfaction being a priority to your business in just a few words. Although it may seem like a small gesture, it can comfort the minds of consumers and persuade them to give your beading business a shot.
Once you have created a viable slogan to use for your company, it's important that you stick with it for as long as you can, no matter how lackluster you might think it's become. Familiarity is the key when it comes to slogans, and companies that use the same catch phrase for an extended period of time increase their chances of consumers learning about all they have to offer.

As your beading business becomes a prominent member of the industry, you may be at liberty to change your slogan, but who knows? Depending on your success, you might want to stick with it throughout the existence of your company. Give yourself time to gauge the situation before making any further moves.