Designing an Informative, Eye-Catching Beading Business Website
As a beading business owner, you may want to take advantage of the opportunity to launch a website early for a number of reasons. First, you might choose to conduct business operations from home. This means that you'll need a way to sell your goods to customers without seeing them face-to-face, and the internet is how you'll be able to do it.
Even if you choose to rent a commercial storefront for your company, it's still a good idea to eventually develop a website. Here in the digital age, the internet is a go-to source for everything from jewelry to electronics. By developing a presence on the internet, you may be able to potentially increase your client base and sales. Entrepreneur.com says that there are a few ways that you can make sure you're creating a website that caters to your customers.
2. Make sure that the mission and purpose of your beading business is obvious. When designing a website, many people may go a little overboard, especially when faced with the wide selection of colors and layouts. However, the best thing you can do is think simple when you're developing a site.
||1. Make sure that it is compatible with smart phones. In this day and age, almost everyone carries a cell phone. That being said, many people like to surf the web on the go and they may stop at your website. How frustrated would you be if you couldn't visit a page because it wasn't compatible with your phone?
By bringing in a website developer to help make it compatible with phones, you may be doing a world of wonders for your customers. Not only will it be easier to access, but you might even be able to drive additional sales. It isn't uncommon for consumers to do a little shopping from their phones.
While it's acceptable to make your page appealing and eye-catching, it's also important to make sure that its purpose doesn't get buried under the bells and whistles. For instance, the name of your company should be stressed throughout the website, and it might also be a good idea to include a short description on your front page about your business to eliminate confusion.
3. List contact information on an easy-to-find area of your website. Although this may seem like website development 101, the fact of the matter is that not everyone is adamant about listing this important information in the forefront of their page. One of the easiest, most accessible places to list your contact information is at the bottom of the website. Many people are familiar with scrolling to this area to find what they're looking for.
When listing information, make sure you include your phone number, email address, business address and a fax number if you have one. The font and size should be legible and it may even be a good idea to make your email address clickable for users to easily send you mail.
4. Include information on your pricing, shipping and return practices. Because consumers will be making a purchase over the internet, they want to be sure that their money and personal information is protected. As identity theft continues to grow across the country, customers have become more cautious than ever when it comes to shopping online.
To give your clients peace of mind, make sure that you include detailed descriptions of how you plan to process their transaction and ship it to their desired location. It's also a good idea to make sure you inform them of your return policy to avoid running into trouble in the future. The more customers know, the more comfortable they'll feel about doing business with you.
5. Provide pictures and descriptions of all of the products you sell on your website. It's commonly said that pictures are worth a thousand words, and they can be worth money, too. When it comes to selling products, such as beading materials, it's important for customers to be able to see the jewelry--wouldn't you want to see something that you'll be wearing?
You don't need to hire a professional photographer to get the job done. Just invest in a digital camera and make sure you take pictures of the jewelry that highlight its colors and shimmer. Be sure to inform your customers of the products the jewelry is made of as well, such as sterling silver, white gold or yellow gold. The more information you provide, the more likely your customers will trust you and decide to make a purchase.
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