Using Pinterest to Gain Notoriety for Your Beading Business
As a beading business owner, you know how important it is for your customers to be able to see your products, whether it's in person or online. Individuals who are buying jewelry want to know that what they're purchasing is exactly what they want. Photographs are a great way to give consumers what they're looking for from afar.
Small business owners who take pictures of their products and showcase them on the Internet can increase their chances of driving revenue over the Internet. While you don't have to be a professional photographer to capture your beading in an attractive way, it's important to know where to post these pictures when you're ready.
This has made the website especially popular among individuals who are looking to sell their crafts, whether they are professionals or stay-at-home moms with a hobby. In addition to posting photos, individuals can write captions with short descriptions on how they created the item in the picture. The same goes for those who enjoy posting recipes and other do-it-yourself projects.
|There are a number of social networking websites where you can upload your photos in addition to your official business website, such as Facebook and Twitter. However, one site is starting to make headlines through its simplicity--Pinterest.
Although this website has been around for less than three years, Pinterest is starting to gain steam, according to Businessweek. Individuals who have always wanted to find blogs that suit their interests are going to this website to do so, and the simplicity of it has a wide range of people signing up.
The main difference between this blogging website and others out there is that it is user-friendly for those who aren't necessarily good at writing. Ben Silbermann, a co-founder of Pinterest, told the news source that this is where the website gets much of its appeal. Even those who just like to look at pictures or post their own can enter the blogosphere through Pinterest.
With the potential to grow, Pinterest has more than just moms buzzing. Businessweek reports that the website has raised more than $37 million since launching and is starting to attract advertisers.
If you're interested in joining Pinterest in order to potentially gain more consumers through blogging, there are a few tips you might want to take into consideration.
Inc.com states that if you're going to use Pinterest, it's best to keep it simple. People are going to this website because they don't want to deal with the bells and whistles that come with websites such as Twitter or Facebook. When you post a picture on Pinterest, be sure to include a descriptive caption about your beading item but allow viewers to form their own opinions.
Next, it's important to be authentic when it comes to posting. If you're just reblogging other users' photos because you think it's what your users will want to see, they'll catch on quickly. Those who visit your Pinterest account want to see a reflection of what your small business has to offer, and the best way to do this is through making sure that every post is personal.
Once you get the hang of using Pinterest, don't forget to intertwine it with your other marketing tactics to boost its efficiency. You'll want to use your other accounts on websites, such as Tumblr and Twitter, to redirect individuals to your Pinterest and vice-versa. The goal is to spread the word to as many people as possible through social networking.
In the Digital Age, it isn't uncommon for people to feel overloaded with the number of social media outlets out there. This can make it especially tough for beading business owners who are trying to find an efficient way to gain notoriety. While each social networking website offers various benefits, there are some that can be easily found through Pinterest.
LookingFurther.com states that creating an account on Pinterest for your beading business can help you potentially reach out to additional consumers while maintaining relationships with existing clients. This social networking site is also a great place for you to highlight your creativity and innovation through the pictures you post. Entrepreneurs also have the opportunity to showcase special deals and discounts through Pinterest to drive additional business.
Regardless of why you choose to use Pinterest, it's important to understand the basics and developing a specific marketing plan for this website prior to moving forward. Doing so can help you make the most of the social networking opportunity and potentially improve your bottom line.
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