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Using Tumblr as a Blogging Platform for Your Beading Business

As a small business owner, you might wonder why anyone would care about what you have to say on the internet. Although blogging might seem like a frivolous concern, taking advantage of this type of marketing is an effective way for you to get your name out there as an entrepreneur. Before you ask yourself if anyone cares about your thoughts on the Internet, think about the various ways that blogging can benefit your beading business.

There are a number of blogging platforms on the internet, many of which are free to use. This makes blogging so simple that practically anyone can use it, including up-and-coming entrepreneurs--but if you're really looking for an easy way to start, head to Tumblr. This website is a place where bloggers are quickly finding a home for their thoughts.

Similar to Blogspot and Wordpress, Tumblr allows users to stream text posts and write updates on their daily lives. However, the company is turning into much more than that with niche communities interested in everything from food photography to international news.

And it isn't just about writing a couple of paragraphs about your day. Tumblr allows bloggers to post everything from photos to audio files for the enjoyment of their followers. With the ample amount of opportunities to keep readers up to date on the latest happenings, it's no wonder this site is becoming popular among small business owners.

But is Tumblr really the blogging site for you?

Mashable states that there are both pros and cons to using the website for social media marketing. Starting with the advantages, Tumblr has simplicity on its side. This site is designed to make it so even the most internet-challenged entrepreneurs can say what's on their mind on a platform that requires little more than logging in.

Another advantage of using Tumblr is that you can almost treat it like your second beading business website. The site has numerous free themes that users can choose customizable HTML from to make their pages look professional, whether they're selling jewelry and beading supplies or computer software.

"Tumblr is one of the most visually appealing and user-friendly platforms out there, so it was an effective way to build our community online," Lucy McIntyre, the vice presidents of communications at Andre Balazs Properties, told the news source.

BusinessInsider.com also notes that the fact that Tumblr originally started up in New York City gives it an advantage. The company has been able to bring in top engineers to this new hub of social media, and the abundance of resources is continuing to fuel Tumblr's success.

However, Mashable states that there are some disadvantages to be aware of when it comes to using Tumblr as well. For instance, statistics show that approximately 56 percent of users in the U.S. are 34 years of age or younger. Before putting in a full effort and dedicating yourself to a Tumblr account, you might want to consider the demographics and your own target audience.

Many of the posts that are made on Tumblr are also photographs, which is something to note prior to choosing this as your main blogging platform. While some people might read text posts on Tumblr, others might be more accustomed to scrolling past them on their dashboard in order to see pictures.

However, this could easily become an advantage to beading business owners who want to showcase their goods online. Pictures are a great way to reach out to a larger audience on the internet, whether it be on your blog or your business website.

"I look at Tumblr as an ingredient in a bigger recipe," Mike Rynchek, president of Spyder Trap Online Marketing, told Mashable. "Tumblr helps facilitate your search efforts, which in turn drives more traffic to your site. This helps give you an indirect return on investment. Tumblr can also help create another indirect return through engagement."

If you're interested in blogging, it might be a good idea to hire a marketing expert or someone with social media experience to help you along the way. Whether you intend on using Tumblr or a different blogging platform, having someone to give you more insight in the process can help you make the most of the opportunity.

Not interested in using a blogging service? Think about setting up a separate blog page on your small beading business' official site. This can make it easier for your customers to find news and updates on your new products and services.

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