Creating a Social Networking Plan for Your Beading Business
As a small beading business owner, chances are, you've already discovered the importance of using the internet when it comes to marketing. Social networking is becoming one of the cheapest ways for entrepreneurs to boost sales and reach out to potential customers. However, it's not all as easy as it seems. Sure, you can sign up for an account on Facebook in a matter of minutes--but what will you do afterward?
Going in without a plan is one the biggest social networking mistakes you can make, according to Entrepreneur.com. It takes just a few clicks to establish a page for your business on websites, such as Foursquare and Facebook. However, you efforts may fall flat if you don't have a plan developed on how to use these sites to their full potential.
Finally, it's crucial to incorporate goals and timelines into your strategy just as you would with any plan you devise. Although the basics of social networking are fairly simple to grasp, the only way you will be able to make the most of the opportunity is by creating ways to evaluate the success of this marketing tactic.
||When creating a social networking plan, there are a couple of things you should consider in order to make the opportunity worthwhile. First, think about your target audience. For example, are your clients using websites, such as Facebook and Twitter? Which demographics are most likely to access your page and information about your business in this manner?
Next, you'll want to decide how much of your social networking efforts will consume your overall marketing plan. It's important to have a solid idea of how much time you want to spend on these tactics in order to make sure you don't go overboard when it's not necessary. Although most of these websites are free to use, think about whether you want to pay a little more for special features, such as additional advertising on Facebook.
Once you have a plan in place, you can move forward with creating profiles on the social networking sites of your choice. There are a few key things you'll want to include on your pages, whether you decide to go with Facebook or a blogging website, such as Tumblr.
Inc.com reminds small beading business owners that it's important to include detailed information about the company. Sometimes, people will visit your social networking profile to simply learn more about the products and services you offer.
It's also important for you to leave the lines of communication open between you and your customers. Interaction with your page visitors is important for a number of reasons. First, it shows clients that you care and appreciate their business. Next, it can increase the chances of them coming back to you in the future.
The Harvard Business Review also notes that it's important for you to post fresh content on a regular basis. Although it can be difficult to keep up with this among your other responsibilities as an entrepreneur, there is no point to creating a social networking profile if you're not going to use it regularly. This means posting frequently and intelligently--don't spam your readers with information that isn't valuable to them. This may result in them removing themselves from your fan page or hiding your posts.
Instead, put some thought into what you write on your social networking profiles. In addition to posting updates on your business, share news links that you find interesting and may be intriguing to your followers. When someone comments on a post, do you best to make time to respond. Although the number of responses can quickly become overwhelming, showing that you're at least reading the posts exhibits a sense of caring.
Finally, remember to keep your beading business' social networking profiles professional. While these websites are fairly casual, it's important to maintain a certain sense of professionalism when it comes to the information you post. For instance, don't talk about what you had for dinner last night and expect your readers to find it interesting (or appropriate).
If you can't keep up with the responsibilities associated with having a presence on social networking websites, it might be worth hiring someone who can handle them for you. Putting forth the effort to utilize this form of marketing can potentially increase your client base and make it easy for you to maintain your customer retention rate over time. If you're unsure of whether social networking is right for your beading business, weigh the pros and cons before creating a definitive plan.
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