Running a Successful Blog for Your Beading Business
As a small business owner, writing might not exactly be at the front of your mind, especially when you're busy with everything from manufacturing to distribution. However, creating a company blog may be the difference between having 10 customers and 100 customers at the end of the day.
|Although it may seem like an ample amount of time to spend on one marketing endeavor, blogging is a sure-fire way to create a presence for your beading business on the internet. As you gain notoriety, your company will naturally attract more attention from consumers, whether it's through word-of-mouth or your blog.
If you're nervous about starting a company blog, planning out how you want to execute your blog is a great way to get rid of those jitters. Familiarizing yourself with the dos and don'ts of blogging can make you more comfortable and increase your chances of finding success in the blogosphere.
Mashable.com states that the first step of creating a blog for your small business is to know who your audience is prior to starting. Honing in on your target market is a great place to start, but looking further into groups within this audience can help you decipher what to post on your blog. For instance, your target market may be stay-at-home moms, but who is most likely to use the internet? In this case, it may be those in a younger demographic.
Next, it's important to decide on a viable way to host your blog, whether it's through a third party source or on your company website. Some entrepreneurs choose to use websites, such as Tumblr and Wordpress, to host their blogs. Basic accounts on these sites are free, but small business owners also have the option to upgrade if they desire.
If you choose to host your blog on your company website, you have the advantage of laying it on right there for consumers who visit your page - no redirecting. Many people see this as a worthwhile positive to developing a blog that is based on their actual website.
When creating your blog, you may want to enlist the help of a graphic designer to help you lay out a template if you aren't exactly HTML savvy. By working with a professional, you can make sure your page looks exactly how you want prior to making any posts. A graphic designer will also be able to help you develop a clean design that is not distracting and practical to the user.
Once you have the blog intact, you can begin making posts to attract potential consumers and provide valuable information to your clients. There are a few things to be mindful of when posting for the first time on your page.
It's important to remember that although this is a blog, it's representative of your business. You can use a more casual tone in your posts than you would in a formal email, but it's crucial to maintain a certain level of intelligence. Don't use big words that intimidate readers, but don't dumb down your posts to the extent that they are insulting, either.
In each of your updates, it's also important to make them useful to the reader. At the end of the day, no one wants to read gibberish - blog visitors want to know that when they go to your page, they'll be able to take something away from your posts. As a beading business owner, you might want to make posts on topics, such as how to properly repair jewelry or verify the materials used to make an item.
To maximize the efficiency of your blog, Entrepreneur.com states that it might be a good idea to link to other relevant websites that may be of interest to your readers. This will let them know that you're not only up to speed on the industry, but that your blog is a viable go-to resource for everything jewelry and beading.
Remember to incorporate blogging basics as well, such as the option to subscribe via RSS and share your posts on social networking websites, such as Facebook and Twitter. Update regularly, and you'll be surprised at how much attention you attract in a short amount of time. Running a company blog may be able to help you maintain your bottom line by gaining new consumers and help your customer retention rate. In the end, you'll be pleased with the time you put into your small beading business blog, even if it was a marketing tool that you didn't expect to be using from the start.
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