Fine-Tuning Your Tumblr Skills to Attract More Consumers and Sales
Social networking websites continue to revolutionize the way consumers interact with their favorite brands and vice versa. As a wholesale beading company owner, it's important to take the time to examine these websites and gauge how they could potentially help you reach out to your target market. Whether you sell jewelry-making supplies, finished jewelry or Swarovski beads, there's a social networking website out there for you.
Blogging is one tactic that many entrepreneurs take up in order to forge a more personal connection with their consumers. By hosting a blog, you can showcase what's new about your business, as well as give readers the opportunity to send you feedback.
One website that you might already have an account on is Tumblr. This blogging platform has grown in popularity as a business tool, and PracticaleCommerce.com states that several companies have already taken to this site, such as Ann Taylor, Alexander McQueen and Kate Spade just to name a few.
Tumblr has become a valuable marketing resource for entrepreneurs, and this might be due to its simplicity. Users have the ability to simply upload photos, text and media files at the click of a few buttons, making it an easy site to utilize--even for the most technologically-challenged entrepreneurs.
But how do you know if you're hitting the mark with your Tumblr? You might have a few followers, but how effective are your posts? Do people regularly reblog what you have to say? If you think your Tumblr strategy could use a little fine-tuning, take the following tips into consideration.
1. Repurpose existing content
If you're having trouble coming up with topics for Tumblr posts, NetworkSolutions.com recommends thinking about repurposing existing business content. For instance, if you have a YouTube channel with videos that showcase your products or designs, pull videos from here and upload them onto your Tumblr.
When it comes to photos, consider pulling pictures from your website and posting them on Tumblr. While it's important to make some of your posts unique in order to differentiate between your presences on various websites, reposting existing content is an effective way to make sure there are no gaps between updates.
2. Vary your posts
It is easy to post photos on a whim while you're on Tumblr to make sure you're providing new content on a regular basis. In fact, Tumblr is one of the more photo-based social networking websites. However, this doesn't mean you should fall into a rhythm when it comes to your posts. Ideally, you should try to get a good mix of every type: photos, chats, quotes, videos, text, links and music files (if possible). This will show consumers that you're putting in a valiant effort to keep them coming back for more.
3. Follow more people
When you first create a Tumblr, the website will guide you through the initial stages of launching your page and an account. BusinessInsider.com notes that one step you'll be introduced to is adding other Tumblr users, also known as "following" them and their pages.
If you're looking to gain more followers and attract people to your blog, it's a good idea to add people. Often, Tumblr users follow each other back, meaning you can boost your following through adding other individuals.
Over time, you might want to keep track of how many followers you gain. Set benchmarks and deadlines for how many people you want to attract over a certain period of time. In the end, this can help you determine how effective your efforts have been and where you can make room for improvement.
4. Seek inspiration
There is a Tumblr for virtually everything these days, from celebrities to fashion to weird quirks that apply to niche audiences. Mashable.com recommends browsing the website to find other Tumblr accounts that could serve as inspiration for your own blog. Specifically, look for other beading and jewelry lovers who may have pages designed to appeal to similar audiences. In the end, you may come away with information that can help you better your own page and some of their followers.
5. Gauge your efforts
For many entrepreneurs, Tumblr is just one part of their marketing equation. This might be the case in your instance, or perhaps you're putting too much into it. For instance, if you feel that you aren't garnering enough attention (a return on your investment) for your efforts, maybe your company isn't meant for this social networking platform.
That being said, it's important to determine how much Tumblr can help your business. If you think that you can do better somewhere else, such as on Twitter or Facebook, do what works for you. In the end, a combination of efforts on a number of different websites may be the key to attracting more sales.
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