The Psychology of Color and Jewelry Design
Color is a powerful force in our lives. Color affects our bodies and minds, reflecting or influencing our moods and feelings. Our psychological response to color is defined by a number of factors including cultural and personal, as well as the nature of color itself.
Simply, color comes from light. On Earth, we are surrounded by electromagnetic waves of energy, of which color is just a small part. Composed of varying wavelengths of energy, each color has its own properties, unique wavelength and frequency, and is measured in units of cycles or waves per second. And, color is one of the few forms of energy we can actually see.
Though the color energy that comes from light can be described scientifically, human beings do not react to color in a logical way. Instead, we respond emotionally and psychologically to color and its different frequencies. We have unique preferences and feelings about different colors.
For peace or a sense of well-being, many of us even feel needs for certain colors. Often a catalyst for mood changes, color can be integral to our feelings. We also express ourselves or make a statement through the colors we choose to wear and surround ourselves with.
Certain colors are considered to be healing for the mind and body. Color therapy, or chromotherapy, is a holistic and non-invasive therapy that dates back thousands of years. Evidence of this practice can be found in ancient texts from India, China and Egypt. Ancient practitioners of chromotherapy built great halls for color healing, where individuals entered and were bathed in light that was filtered through various colored glass panels or windows.
In chromotherapy, red was thought to bring warmth and activate the body and mind; yellow, the color of the sun and representing the life force, was used to stimulate the nerves; blue was considered to purify and soothe the mind and body. Thoughts about healing properties attributed to specific colors have remained consistent from ancient times to today. Also, for thousands of years, gemstones of various colors have also been incorporated in healing practices and color therapy.
''The Power of Color in Jewelry: What Color Messages are You Sending?'', Susanne Kathol writes, "Colors can create physical and emotional reactions, acting on both the body and mind. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, tranquilize and create a feeling of warmth or coolness." And, each of us has our own unique response to different colors.
As a jewelry-artist, color is one of the most significant design tools you have. In this easy-to-read guide, explore common colors, the personality traits they represent and the types of first impressions, feelings and emotions they may invoke. An excellent reference, you'll find product suggestions to creatively incorporate color into designs.
By understanding the symbolic meaning of color (or the psychology of color), you can choose the right color to support and emphasize your design. Informed, thoughtful choices about color can infuse your designs with heightened meaning.
Along with awareness of the psychological and emotional impact of color, knowledge about color theory and the color wheel are important to consider when making color choices as a designer. In this video, learn about The Basics of Color as you explore the infinite possibilities of color in jewelry design. In addition, the color wheel offers guidelines that can be used to make a variety of color combinations. Color design is exciting. Experiment to see how you like the look and feelings generated with new color possibilities. No one color is "good" or "bad." Instead, color is a compositional element integral to your designs.
When designing jewelry, consider the inspiration significance colors might have for those who wear your creations. Open your imagination as you shop by color for gemstones, Crystal Passions® crystals and more. Color is a language of the soul. As a jewelry artist, it is a beautiful, meaningful language you speak with every design you create.
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