Social Media Strategy for Selling Jewelry

by Bryan Nealy, Exclusively for Fire Mountain Gems and BeadsĀ®

As a jewelry maker or small-business owner, a successful social media strategy can influence customers without the need for traditional outbound marketing. In case you've never heard of Facebook, Twitter, Pinterest, YouTube, etc., read the ''Take the Social Media Plunge Article'' article first. If you have heard of social media, keep reading and we'll help take your social media strategy to the next level.

Emoji Beads and Components One of the most important aspects of successful social media marketing is keeping your customers engaged and excited about your business and products. If people are engaged with your social networks, and excited about your social media posts, they will spread the word about you and influence others to also spread the word. Before you know it, you have a network of brand ambassadors who are saturating several social networks with positive messages about your business, and the sales will follow. Sounds great right?

There's a catch though: to create and expand your social network of positive influencers you'll need to execute a well-planned and multifaceted strategy. Here are a few important tips to ensure success:

Engaging content

Give customers top-quality content and they will give you return business and loyalty. Product visuals, a beautiful design idea, contests or even a short video are effective content for engaging your customers. The content possibilities are plentiful, but make sure they are high quality and consistent across all of your social media platforms.

Post relevant links

Sure, we all love links to cat videos, but they have nothing to do with your jewelry and they don't belong in your social media posts. Instead, post links to your website (if you have one), your blog or newsletter, articles and your other social media accounts. Also, feel free to post links to pertinent topics in pop culture.
Social Media Strategy for Selling Jewelry

Metal Bird Drops Timing is important

As a general guideline, Twitter posts should be oriented for in-the-moment topics. If you're having a short sale, or you want to link to a breaking fashion news story, Twitter would be the place to post. Studies have shown 3-5 Twitter posts a day is a safe frequency. Facebook is for older news, and for content that isn't necessarily time sensitive. Limit Facebook posts to 1-2 per day.

Top-of-the-line customer service

More and more, people are contacting businesses via social media for customer service issues. And unlike traditional customer service avenues that usually require the customer to wait several days for a response, social media responses are expected quickly by customers. This is an opportunity to prove to the customer that you are on top of any issues, and you value their loyalty. And, an added bonus is that your excellent customer service will be seen by countless others in the social network.

Avoid a social media faux pas

Be mindful of the following blunders:
  • Boring or irrelevant content: don't waste customers' time
  • Too many posts: don't clog up a feed with a post every five minutes
  • Content not related to brand: always be funneling customers back to your brand
  • Not enough engagement: don't disappear from the face of the Earth
Additional Resources ...