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Beading Resources > EncycloBEADia > Setting the Selling Stage -- Backdrops and Displays for Jewelry


by Susanne Kathol, Exclusively for Fire Mountain Gems and Beads®

Whether you're designing window dressings, retail displays or tradeshow presentations, it's important to set the right stage for selling your jewelry. In many cases the display presentation is just as important as the actual jewelry design.

Once you've selected your displays and presentation boxes, here are some creative, out-of-the-box ideas to take your jewelry presentations to the next level:
  1. Match Your Setting to the Jewelry
    Your jewelry design doesn't have to stop with the actual piece. Why not continue the key design elements into your backdrop and display as well?

    For example if you are displaying chain jewelry, use large-link chain in your backdrop display to coordinate with the piece. Create a visual masterpiece by using large-link aluminum chain or design your own paper chain for a similar effect.

    If you are showcasing crystal jewelry, use invisible bead cord to dangle SWAROVSKI ELEMENTS from above to create a luxurious effect.

    This is a great way to use up any extra materials you may have from designing your piece and gives your customers a sense of the design process.

  2. Simulate your Surroundings
    Depending on where your store or retail space is located, you can incorporate items from the local area into your backdrops. For example if your hometown is famous for a particular product or natural landmark, use this in your design. This is especially good for areas with a high volume of tourist traffic.

    For example Grants Pass, Oregon is famous for the Rogue River and river rafting. Give customers a sense of this by displaying jewelry in a river scene or on a miniature blow-up raft. Be creative--the sky's the limit!

  3. Showcase a Season
    Based on the time of year and your geographic location, you can set the stage with a seasonal background. For example, entice your customers with a holiday scene, the thought of cooling off in the summer with mock ice cubes or popsicles or celebrating fall with natural elements such as leaves. You can also help promote gift-gifting occasions by using gift boxes and ribbons in your display.

  4. Use Your Brand
    Have a consistent element in your displays and backdrops so that your customers recognize your work. You can easily incorporate your business card, logo or a personalized brand element to your display.

    For example, Tiffany and Co. consistently uses their signature blue color and white satin ribbon in their gift-wrapping, store displays and website design so their jewelry and brand is always recognizable.

    Create your own brand, logo and color-themes and consistently use them in your displays and advertising so customers can easily remember and recognize your designs.

  5. Add Color, Texture and Fun (or unexpected items)
    Add some unexpected, quirky fun to your displays!

    Surround candy-colored jewelry designs with hard candy or jelly beans or visually match earth-tone jewelry with real coffee beans. This is a great conversation starter and encourages customers to stop and look at your jewelry.

    Texture is another great way to increase visual interest, for example display your jewelry on faux ostrich-skin material or other textured items.

    Color is a great way to catch people's attention. Just make sure that your background doesn't overpower the jewelry. Use a color selector wheel to experiment with complementary and monochromatic color schemes for a visually pleasing outcome.

  6. Power of Nature
    Some jewelry designs are well-showcased on natural elements--such as real tree branches, sand, shells, rocks, leaves and more. You can't beat the price of natural display elements and they can be painted and adapted to match any look.

    For example pearls are nicely displayed in oyster shells and nature-inspired jewelry designs look good dangling from tree branches.
Remember--the more unique the better. Have fun setting the stage for selling your jewelry!

Design your backdrops with presentation, packaging and sale displays:


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Products sold by Fire Mountain Gems and Beads® are intended for experienced jewelry-makers and designer-artists;
children 14 years of age or younger should use these products with adult direction.

Fire Mountain Gems and Beads, Inc. - One Fire Mountain Way, Grants Pass, OR USA 97526-2373
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