Building Brand Recognition and Gaining Notoriety Amongst the Public
When operating a franchise, you have the luxury of knowing that a large number of consumers are already familiar with your company name. Established businesses give you the advantage of brand notoriety and loyalty, which is why many entrepreneurs choose to specifically work as franchisees.
When running a jewelry-making supplies or handmade jewelry business of your own, you have to work to build your own brand and gain recognition amongst the general public. However, many people prefer operating an independent business because it gives them full control over their company and the chance to start from scratch.
Whether you're selling wholesale beading supplies or finished jewelry, it's important to put a certain amount of effort into brand recognition. Gaining notoriety and making your company popular within your industry can result in more clients and higher profits.
It can be difficult for inexperienced entrepreneurs to reach their goals when it comes to brand loyalty and recognition. However, there are a few ways you can start to push your beading company to the forefront of the field.
The first step toward creating any successful brand loyalty strategy is familiarizing yourself with your client demographics, and more importantly, your target audience. Forbes reports that it's a good idea to track trends amongst your target market to get a better understanding of their shopping habits. If you can pinpoint when people are more likely to spend and how much they're willing to put in, you can make your brand recognition campaign more effective.
Another way to make sure you are improving your brand notoriety is to stay in touch with consumers. This means creating mailing lists and sending out regular messages to keep your clients informed about everything related to your beading company. However, it's important to respect your customers' time and attention by avoiding too many emails and letters that can be perceived as spam.
AllianceInteractive.com reports that another key tactic to improving brand loyalty and recognition is to make sure that all of your marketing strategies are transparent. Consumers like when they can accurately perceive the morals and values of companies under any circumstance but especially when those companies are advertising their products.
If you're having trouble coming up with ideas for a brand loyalty campaign, there are a couple of ways that you can brainstorm and generate a viable strategy.
The Huffington Post reports that the first thing you might want to do is ask yourself if you have any special skills or talents. Jot down a list of things that make you and your beading company special, then use them for marketing and advertising purposes. This can attract customers to your business and give them a reason to check you out.
Another way to improve brand loyalty is to look at the customers who are already doing business with you. By asking your patrons to provide consumer testimonials or write reviews for your products, you can gain interest from other consumers.
If all else fails, focus on your customer service tactics. The easiest way to improve your company's reputation and get consumers talking about you is by providing stellar service early on in your business' life. This means going above and beyond the call of duty by offering things such as a simple return policy, free shipping and discounts to those who spend a certain amount of money. Although this might seem like a waste of funds, this money and generosity can go a long way when building up your brand.
Don't forget the power of social media when it comes to brand loyalty as well. Websites such as Facebook and Twitter can help gain notoriety for your business and let customers know who you are on a personal level, according to The Atlantic.
"Social media is rapidly transforming the way organizations communicate with customers," a Socialcast infographic states, according to the news source. "As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication methods like email. With a simple post or tweet, businesses can promote products and services, provide instant feedback or support, creating an online community of brand enthusiasts. Staying competitive in today's fast moving business landscape requires a solid social media strategy."
If you are not Internet savvy, you might want to consider hiring a professional who can help you manage the social networking aspects of your business. Similarly, think about bringing someone in who can fully concentrate on making your brand popular within the beading industry. In the end, you will find that this is money well spent, and doing so will make your business more competitive within the market--a crucial aspect to generating profit and staying afloat.