Should I offer a satisfaction guarantee for my jewelry?
- Tiffany
Anything that you can do to increase the comfort level that someone has in buying from you is important. There's a risk in buying anything (thus, the principle ''let the buyer beware'') and a satisfaction guarantee ''reverses'' the risk that the prospect is taking when buying from you.
There are a few principles to keep in mind:
Don't be afraid to offer a longer guarantee period, either. In fact, the longer the guarantee, the less likely it is that someone may return it because it removes the time pressure to do so. You must honor the guarantees you make, so if you have any concerns about what your obligations are under a guarantee, check with a business attorney before you offer it.
- Dr. David Weiman
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