The Power of Color in Jewelry: What Color Messages are You Sending?

Have you ever thought about how your favorite color makes you feel? Why you've selected particular colors for a given design? Or considered how potential customers may react to colors in your designs?


Color is one of the most fulfilling elements in our lives and can attract attention and/or change our moods. Colors can create physical and emotional reactions, acting on both the body and mind. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite and create a feeling of warmth or coolness.


Here's a simple guide to common colors, the personality traits they represent and the types of first-impression, psychological emotion they may invoke. You'll find product suggestions to easily incorporate these colors into designs.


Cool Colors

Cool colors tend to have a calming effect.



Blue - Peace, Calmness and Loyalty

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Crystal Passions®

Gemstones


Green - Nature, Health and Healing


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Crystal Passions®

Gemstones


Warm Colors

Warm colors convey emotions.



Red - All Things Intense and Passionate

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Crystal Passions®

Gemstones


Pink - Love, Sweetness, and Romance


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Crystal Passions®

Gemstones


Yellow - Curiosity, Playfulness, and Good Cheer


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Crystal Passions®

Gemstones


Orange - Comfort, Creativity, and Joy


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Crystal Passions®

Gemstones


Gold - Richness, Extravagance, and Tradition


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Crystal Passions®

Gemstones


Mixed Warm and Cool Colors

Colors with attributes from both the warm and cool colors can calm and excite.



Purple - Royalty, Luxury, and Fantasy

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Crystal Passions®

Gemstones


Turquoise - Feminine, Lively, and Sophisticated


Design with:
Crystal Passions®

Gemstones


Neutral Colors

Neutral colors help to put the focus on other colors or serve to tone down colors that might otherwise be overpowering on their own.



White - Purity, Cleanliness, and Idealism

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Crystal Passions®

Gemstones


Brown - Primitive and Down to Earth


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Crystal Passions®

Gemstones


Silver - Sleek, Glamorous, and Rich

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Crystal Passions®

Gemstones


Grey - Formal, Conservative, and Balanced


Design with:
Crystal Passions®

Gemstones


Black - Dominant, Dramatic, and Elegant


Design with:
Crystal Passions®

Gemstones



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