Topics: Marketing, Business, Card

Q.
Please help me settle this argument: My husband thinks I am wasting space by not including information on the back of my business card. I think no one will see it there. Who is right?
- Amy
A.
You are both right! It is true that many people do not look on the back of a business card. And if they keep the card in a business card holder, they might not even see the back once it is stored. On the other hand, the back of the card is a good place to put non-essential but important information, such as your background, what inspires you and more. You can also include preprinted lines on the back of the card so the person can write notes about your jewelry. - Dr. David Weiman

Dr. David Weiman is a respected expert in the field of marketing and selling handcrafted jewelry and a well-read contributor to Fire Mountain Gems and Beads "Ask the Experts". He is the author of Introduction to Marketing and Selling Jewelry , The Jewelry Selling Answer Book and The 5 Keys to Selling Handcrafted Jewelry. A free newsletter on selling handmade jewelry is available at his website: www.marketingjewelry.com.

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